Below are eight important shopper behavior signals that strongly indicate a person is ready to buy right now. When you recognize these cues and create effective responses around them, your store gains a significant advantage in persuading high intent visitors to convert.

Text vs. video reviews both serve the same purpose: they build trust, provide social proof, and nudge hesitant buyers toward checkout. But the way they achieve that goal is very different.So, which format really converts better on Shopify stores?

In this article, we’ll explore what shoppable videos are, why they outperform traditional lookbooks, and how you can create your own high-converting campaigns. You’ll also learn practical ways to integrate them into your store and elevate your visual marketing strategy.

AI tools have made this process dramatically easier, but they cannot fully replace human editing. Instead, the most effective approach is a hybrid workflow where AI handles volume and automation, while human editors provide accuracy, contextual judgment, and brand alignment. As you move from planning to execution, the balance between AI-driven automation and manual refinement becomes the key to sustainable, high-impact content improvement.