In this article, we’ll explore how to design loading states that keep users engaged, reduce perceived wait time, and support conversion-focused experiences.

Skeleton screens have become a popular UX pattern for handling loading states, especially in ecommerce and content-heavy applications. Instead of showing spinners or blank spaces, skeleton screens display a lightweight preview of the page layout while content loads. When used correctly, they reduce perceived wait time, keep users oriented, and make interfaces feel faster and more polished. Below is a practical guide on how to use skeleton screens effectively to improve user experience.

In this article, we’ll explore the best CTA wording strategies for low-ticket products, explain why they work, and show practical examples you can apply across product pages, collections, carts, and checkout flows.

Mobile cart abandonment happens when shoppers add items to their cart on a mobile device but leave before completing checkout. Because mobile users face smaller screens, slower typing, and frequent distractions, the checkout experience must be especially smooth. Even small usability issues can interrupt momentum and cause shoppers to abandon their carts. Reducing abandonment requires removing friction while reinforcing trust and clarity at every step.