In this detailed guide, you’ll learn what user flow is, why it matters, the best tools to track it, and a step-by-step framework to uncover bottlenecks and improve store performance in a systematic, data-driven way.

A thoughtfully crafted layout can dramatically transform how people interact with your content. Instead of scanning quickly and bouncing, visitors become immersed in a visually balanced, easy-to-read experience that motivates them to keep scrolling. In this guide, we explore why layout matters and how smart design strategies can significantly boost time on site.

One of the most overlooked yet powerful tools for improving user experience and increasing conversions is white space, also known as negative space. It’s not just “empty” space; it’s an intentional design element that creates balance, clarity, and focus. When used effectively, white space can guide visitors’ attention to the most important elements on your page and influence their buying decisions.

This guide walks you through what makes a signup bar effective, why placement and timing matter, and how to build a version that fits your brand without disrupting the shopping experience.