According to global studies, the average cart abandonment rate sits at nearly 70%. Placing authentic customer reviews at the checkout stage provides that last push of confidence, transforming hesitation into conversion.

How can online fashion stores reduce returns while still boosting customer satisfaction? One powerful solution is the Lookbook—a curated collection of lifestyle photos that helps customers better visualize products in real-life settings. Done right, Lookbooks set accurate expectations and inspire confident purchasing.

The right pricing strategy can increase sales, boost customer trust, and position your brand where you want it to be. In this guide, we’ll explore practical strategies, tools, and tips to help you price products smartly and sustainably.

Gen Z, Millennials, and Boomers—the three largest consumer groups online—each approach reviews differently. They have distinct preferences, levels of skepticism, and channels they trust. Understanding these nuances can help eCommerce brands optimize their review strategies to resonate with all audiences. Let’s dive into how each generation views online reviews and what it means for your business.