Loyalty data provides valuable insights into customer behavior, preferences, and lifetime value, helping businesses create tailored shopping experiences that drive repeat purchases. Let’s explore how you can leverage loyalty data to make smarter product recommendations.

In this article, we’ll dive deep into why shoppers believe reviews over ads, the psychological triggers that explain it, and how eCommerce brands can harness this power to drive more sales.

To make your referral program truly work, it must be designed with simplicity, relevance, and customer motivation in mind. In this guide, we’ll walk through the steps to create a referral program that customers will actually use, and keep using.

In this article, we’ll break down the top 5+ common review mistakes and show you exactly how to avoid them so your reviews work for your brand, not against it.