We’ll explore how to design empty states that encourage action, turning moments of absence into opportunities for engagement, learning, and momentum.

In this guide, we’ll explore how to design onboarding specifically for non-technical users, focusing on clarity, empathy, and gradual learning. The goal is not to teach everything at once, but to guide users toward meaningful progress as naturally as possible.

Plain language does not mean oversimplifying ideas or dumbing down content. Instead, it focuses on clarity, relevance, and transparency, ensuring that users understand what you offer, how it helps them, and what to expect next. When people understand something easily, they feel more confident, and confidence is the foundation of trust.

Below are 10 trust-building elements that consistently increase conversions, along with practical explanations of how and why they work.