In this guide, we’ll walk step by step through planning, tools, design best practices, SEO, marketing, and even common pitfalls to avoid.

In this article, we’ll explore how shoppable galleries work, why they boost AOV, practical strategies you can apply to your online store, and the best tools to help you implement them.

Today’s fashion lookbooks are no longer just inspirational catalogs. They are interactive, conversion-driven assets designed to guide shoppers from curiosity to checkout. When executed strategically, lookbooks bridge the gap between inspiration and action, helping brands increase engagement, average order value, and overall sales performance.

In this article, we’ll explore what “Shop the Look” means in eCommerce, why it matters, how to set it up effectively on your product pages, best practices to maximize results, and examples of brands that are excelling at it.