7 Best Email Marketing Plugins for WooCommerce

Aug 16, 2023
Alice Pham

In the fast-paced world of eCommerce, effective communication with customers is paramount. By seamlessly merging the capabilities of WooCommerce with top-notch email marketing tools, you can forge stronger customer relationships, drive sales, and deliver personalized shopping experiences. Here, we explore the best email marketing for WooCommerce, ensuring a competitive edge in the digital marketplace.

What are WooCommerce Email Marketing Plugins?

WooCommerce Email Marketing plugins are tools designed for integration with WooCommerce, a popular eCommerce platform for WordPress. These plugins enable you to streamline your email marketing efforts by automating various tasks, such as sending order notifications, abandoned cart reminders, product recommendations, and promotional campaigns to customers. They enhance customer engagement, increase sales, and facilitate personalized communication through email automation and targeted messaging.

Benefits of Email Marketing Plugins for WooCommerce Store

Using the best email marketing for WooCommerce can bring you a lot of benefits:

  • Automated Customer Engagement: Email marketing plugins automate vital interactions, including order confirmations, shipping notifications, and abandoned cart reminders. This ensures timely and relevant communication with customers, enhancing their shopping experience and increasing the likelihood of completing purchases.
  • Personalized Messaging: These plugins allow for segmentation and targeted messaging based on customer behavior, preferences, and purchase history. This level of personalization boosts engagement and conversion rates as customers receive content tailored to their interests.
  • Upselling and Cross-selling: Email campaigns can suggest related products or exclusive offers, encouraging customers to explore more and make additional purchases, thereby maximizing revenue per customer.
  • Recovery of Abandoned Carts: Plugins can automatically send reminders to customers who have abandoned their carts, persuading them to return and complete their transactions, reducing cart abandonment rates.
  • Customer Retention: Regular newsletters, exclusive offers, and personalized recommendations through email nurture ongoing relationships with customers, fostering loyalty and encouraging repeat business.
  • Data-Driven Insights: These plugins often provide analytics on email campaign performance, enabling you to assess open rates, click-through rates, and conversion rates, allowing for informed adjustments to optimize future campaigns.
  • Time and Resource Efficiency: With automation, you save time by streamlining email processes, freeing up resources for other strategic initiatives while maintaining consistent and effective communication with customers.

Top 7 Best Email Marketing Plugins for WooCommerce

#1. FluentCRM

FluentCRM offers a seamless solution for managing WooCommerce email marketing, facilitated through its email marketing automation plugin. The platform boasts an elegant and intuitive user interface that not only pleases the eyes but also streamlines workflows. It's purposefully designed to enhance relationships with both potential and existing customers.

Within FluentCRM, the process of lead management becomes effortless. The plugin enables the collection of leads, their categorization into distinct contact lists, and the application of customized tags. Subscribers can be treated to visually stunning newsletters that captivate their attention. Moreover, the plugin empowers users to craft appealing opt-in forms, presenting an additional avenue for expanding the contact list.

A significant advantage of FluentCRM is its capacity to provide comprehensive insights into business progress. Notably, purchase history now arrives with a detailed buyer summary. This enriched understanding of customer behavior empowers you to make informed decisions and tailor your strategies accordingly.

Incorporating FluentCRM into your WooCommerce operations offers a multifaceted approach to email marketing, underpinned by automation, aesthetic appeal, and an interface designed for enhanced customer relationships. By utilizing the power of FluentCRM, you can expect to cultivate stronger connections, optimize your marketing efforts, and ultimately foster growth in revenue and customer engagement.

#2. Hubspot

Pricing: Start at $18/month | Free plan available

HubSpot, a comprehensive sales and marketing platform, presents an array of tools tailored for WooCommerce store proprietors. Notably, its robust CRM stands out as an invaluable resource for larger eCommerce enterprises poised to elevate their marketing endeavors.

Incorporating the WooCommerce store seamlessly, the marketing platform empowers users to synchronize store data with their HubSpot accounts, affording the ability to meticulously track customers and their orders. A standout feature lies in audience segmentation, which leverages customer actions to create targeted groups. This facilitates the automation of marketing campaigns, a strategic move aimed at propelling sales growth.

The WooCommerce email marketing plugin offered by HubSpot goes beyond ordinary functionality. It equips users with advanced reporting and analytics, enabling a comprehensive understanding of the eCommerce store's growth trajectory. Leveraging these insights, you can discern the efficacy of various marketing strategies and pinpoint areas for refinement.

Besides, it facilitates the creation of visually captivating and responsive emails through a drag-and-drop email builder. The true power emerges in email personalization, where emails can be tailored based on the recipient's previous purchases, contributing to a heightened level of engagement and resonance.

For WooCommerce entrepreneurs seeking to harness sophisticated tools to amplify their marketing campaigns, HubSpot emerges as a potent ally, driving strategic insights, automation, and personalization for enhanced sales and customer relationships.

#3. Mailchimp 

Pricing: Start at $13/month | Free plan available

Mailchimp stands out as one of the most widely recognized email services, although its popularity is accompanied by a relatively higher cost. Beginners often find their way to Mailchimp due to its user-friendly interface, but as their needs evolve, they often seek more cost-effective alternatives.

The platform's appeal lies in its drag-and-drop email builder, coupled with professional templates, enabling effortless creation of visually appealing campaigns. Audience growth is facilitated through popup signup forms and unlimited landing pages created using pre-designed templates.

Venturing deeper, Mailchimp offers a spectrum of advanced email marketing tools, including A/B testing, flexible list segmentation, and send time optimization. Personalization options are abundant, including the incorporation of product recommendations using dedicated ecommerce plugins.

In the realm of automation, Mailchimp excels. Users can select from a range of pre-configured workflows, such as re-engagement emails, or craft bespoke customer journeys tailored to their business model.

For those aiming to expand beyond email, Mailchimp extends its reach to multichannel marketing strategies. The platform provides social media scheduling and advertising capabilities, enabling a comprehensive and unified approach to marketing endeavors. While it's true that Mailchimp can be pricey, its features and versatility make it a go-to option for many, especially for those seeking a comprehensive suite of marketing tools under one roof.

#4. Omnisend

Pricing: Start at $16 | Free plan available

Omnisend stands out as a premier WooCommerce email marketing plugin, catering specifically to eCommerce ventures seeking impactful communication channels. This platform empowers merchants to dispatch pertinent messages through emails, SMS, and push notifications. Crafting visually appealing emails, popups, and SMS messages becomes effortlessly achievable with Omnisend, thanks to its user-friendly builders and ready-to-use templates, expediting the initiation process.

Remarkably, the pinnacle of its functionality lies in its automation workflow. Furnished with pre-designed templates, this feature facilitates the establishment of trigger rules, automating message dissemination to customers. For instance, when a customer abandons their cart or subscribes to the newsletter, Omnisend ensures prompt and relevant communication

Furthermore, Omnisend's seamless integration with WooCommerce is a game-changer. With a simple one-click setup designed exclusively for WooCommerce stores, merchants can swiftly incorporate Omnisend into their operations without hassle. The added bonus is that these remarkable features are available at no cost, making Omnisend an enticing solution to effective and efficient email marketing strategies.

#5. MailPoet

Pricing: Start at $10/month | Free plan available

A widely recognized addition to WooCommerce's email marketing landscape is Mailpoet. This extension simplifies the configuration of automated emails, facilitating the recovery of abandoned carts and the cultivation of enduring customer connections. The tool's capabilities extend to leveraging its user-friendly email editor, enabling the dispatch of engaging newsletters and enticing promotional email campaigns to subscribers.

Nonetheless, it's important to note that the plan you opt for could influence certain aspects. Particularly, some plans might require you to furnish your own hosting solution to ensure the seamless transmission of messages. Despite this potential consideration, Mailpoet remains a valuable asset for WooCommerce merchants aiming to enhance customer engagement and boost sales through streamlined and captivating email communications.

#6. Klaviyo 

Pricing: Start at $45/month | Free plan available

Klaviyo emerges as a sophisticated email marketing software, leveraging the power of data science to revolutionize email campaigns and drive revenue growth for eCommerce establishments.

Its WooCommerce email marketing plugin introduces dynamic segmentation, a game-changing feature allowing real-time customer categorization for precise targeting. This functionality enables the grouping of audiences based on diverse parameters, like acquisition source or average order value. Such segmentation offers insights into customer behavior, revealing their purchasing tendencies and origins.

However, Klaviyo's prowess truly shines through its reporting capabilities and data science integration. By harnessing predictive analytics, it furnishes valuable insights, such as a customer's likelihood of repurchasing, anticipated future spending, projected next purchase date, and lifetime value estimations. Armed with this strategic intelligence, you can focus on the most lucrative customer segments, driving sales and nurturing long-term relationships.

Klaviyo's blend of advanced segmentation, data-driven insights, and cutting-edge reporting empowers WooCommerce merchants to optimize their email marketing efforts with unparalleled precision and efficacy, ultimately boosting revenue and fostering sustainable growth.

#7. Brevo

Pricing: Start at $25 | Free plan available 

Brevo, formerly known as Sendinblue, emerges as an unparalleled email marketing software and beyond – a comprehensive CRM suite that equips users with an extensive sales and marketing toolkit. Its seamlessly integrated features synergize to construct a holistic email marketing strategy, covering every facet from inception to execution.

Within Brevo's ecosystem, not only can you orchestrate marketing campaigns, but also manage transactional messages, all within its integrated CRM framework. The platform goes beyond emails, offering the versatility of running campaigns across various channels, including SMS, WhatsApp, live chat, and push notifications, all conveniently accessible from Brevo's unified interface.

As an email marketing service, Brevo stands out with its robust feature set. Laser-focused audience segmentation, personalized content capabilities, A/B testing, an AI-driven subject line generator, and send time optimization come together to elevate email, SMS, chat, and other campaigns. The platform also boasts an intuitive drag-and-drop email editor and a selection of fully responsive templates, simplifying the process of crafting compelling emails.

Brevo transcends traditional email marketing by delivering an all-encompassing CRM suite, empowering you with a versatile and dynamic approach to sales and marketing. Its seamless integration of features, extensive channel options, and advanced capabilities make it an industry-leading solution for creating, executing, and optimizing comprehensive marketing strategies.

Best Email Marketing Plugins for WooCommerce: FAQs

How do I send bulk emails to WooCommerce customers?

To send bulk emails to WooCommerce customers, use an email marketing tool like Mailchimp or Klaviyo. Import your customer list, segment it based on criteria, and create a compelling email campaign. Schedule or send the campaign to engage your audience effectively and efficiently.

How do I automate emails in WooCommerce?

Automate emails in WooCommerce by integrating with plugins like Mailchimp or FluentCRM. Set up triggers based on events like new orders, abandoned carts, and order status changes. Configure email content and design, then activate the automation. The system will send emails automatically based on the triggers.

How do I use Mailchimp with WooCommerce?

Integrate Mailchimp with WooCommerce by installing the WooCommerce Mailchimp plugin. Connect your Mailchimp account, sync customer data, and create lists and segments. Design email templates, set up automation workflows, and target customers with personalized campaigns for effective marketing.

What email does WooCommerce use?

WooCommerce uses the site's admin email address as the sender for notifications and emails. You can configure this in WooCommerce settings under the "Emails" tab. For better email deliverability, consider using SMTP plugins to enhance email reliability and ensure customers receive notifications consistently.


In the dynamic world of eCommerce, email marketing remains a cornerstone for nurturing customer relationships and driving sales. The array of exceptional email marketing plugins available for WooCommerce provides you with diverse solutions to elevate your strategies. From automation to personalization, these plugins streamline communication, enhance engagement, and boost revenue. By harnessing the power of these plugins, you can confidently navigate the competitive landscape while delivering exceptional experiences to their valued customers.