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Upselling and cross-selling are two of the most effective strategies to increase your store’s average order value (AOV) and overall revenue without spending more on customer acquisition. In eCommerce, it’s always easier, and more cost-effective, to encourage existing shoppers to add one more item to their cart than to attract a completely new customer. Whether you want to offer premium product upgrades, create irresistible bundles, or suggest related products that complement what your shoppers are already buying, Shopify apps make it simple to implement these strategies automatically.
Choosing the right upsell or cross-sell app can transform your sales funnel. Some apps specialize in personalized post-purchase offers, while others focus on in-cart recommendations, AI-powered bundles, or “shop the look” features that inspire bigger purchases. Below are 8 of the best Shopify upsell and cross-sell apps, each explained with its main features, advantages, and pricing, followed by a detailed comparison table to help you decide which one best fits your business.
Lookfy is one of the best Shopify apps for creating visually engaging upselling and cross-selling experiences through “Shop the Look” and product bundle features. It allows store owners to design shoppable looks, complete outfit bundles, and dynamic upsell offers that fit seamlessly into product pages or collections. Customers can easily explore and purchase multiple related items in one click, which not only increases AOV but also improves product discovery. Lookfy is especially popular among fashion, home decor, and lifestyle brands that want to inspire customers with curated product combinations while simplifying the shopping journey.
Key Features
Pricing: Free plan available with paid plans starting at $5.99/month, offering advanced customization and analytics.
BOLD (formerly Bold Commerce) offers a powerful, full-funnel upsell toolkit that works everywhere in the buyer journey: product pages, cart, checkout, and post-purchase. It supports true upsells, cross-sells, bundles, BOGO, and smart (AI) offers, letting you create multi-step funnels with downsells and A/B tests. Merchants like it for robust funnel control and deep customization, it’s a good pick when you want advanced workflows and brand-matching styling. If you run paid ads and need predictable, conversion-optimized funnels, BOLD’s feature set helps capture that ad traffic uplift and convert more of it.
Key features:
Pricing: Free to install (trial). Paid plans start at $25/mo.
ReConvert specializes in turning the Thank You / Order Confirmation page into a revenue engine with one-click post-purchase upsells, personalized product blocks, reorder buttons, and easy funnel templates. It also offers A/B testing, custom surveys, and automated product recommendations — a great match for stores that want to squeeze more value from existing buyers. Setup is fast, and the app is popular with merchants who want simple, high-impact post-purchase offers without reworking the checkout.
Key features:
Pricing: Starts at $4.99/month with a 14-day free trial. Scales based on orders or upsell revenue.
This classic frequently bought together app automatically suggests bundles based on purchase history or manually curated pairings. It’s ideal for merchants who want simple product-pair widgets (product page, cart, or popups) to lift conversions by showing complementary items. Because the UI is lightweight and mobile-friendly, conversion lifts are often immediate, smaller stores appreciate its simplicity and fixed pricing.
Key features:
Pricing: Typically $19.99/month (free plan available).
Zipify’s OneClickUpsell focuses on high-converting pre- and post-purchase funnels and is particularly popular with stores selling higher-ticket products. It’s engineered to present high-value offers after checkout without creating extra orders or shipments, and includes downsells, split testing, and deep analytics. Its performance-based pricing structure appeals to growth-focused merchants who prefer paying as they earn.
Key features:
Pricing: Plans start around $8/mo with free plan available.
Candy Rack focuses on simple, mobile-first one-click upsells and cross-sells with attractive popups and in-cart offers. It’s designed to be easy to set up while still offering AI suggestions and manual control over pairings. Merchants love Candy Rack for its beautiful interface and balance between ease of use and customization.
Key features:
Pricing: Starts at $39.99/mo. Free plan available.
LimeSpot is an AI personalization engine that delivers recommendation blocks (related, upsell, and bundle) across product pages, cart, checkout, and even emails. It learns from your customer behavior and dynamically suggests products that each visitor is most likely to buy. Ideal for stores with large catalogs, LimeSpot helps personalize shopping experiences at scale.
Key features:
Pricing: Offers free plans for small stores; paid tiers start at $6.99/mo.
Wiser combines AI product recommendations, “frequently bought together” widgets, and analytics to help merchants increase conversions. You can create manual recommendations, allow AI to auto-suggest, and deploy bundles or upsell blocks anywhere on your site. Wiser is ideal for small to mid-sized stores that want personalization without complexity.
Key features:
Pricing: Plans start at $9/mo with a 14-day free trial and a free plan available.
Upselling and cross-selling are essential for maximizing every sale on your Shopify store. The right app can boost your average order value, enhance customer satisfaction, and turn one-time buyers into loyal repeat customers. If you design to up sales by creating shoppable lookbooks, Lookfy is the ideal option. If you’re focused on simplicity, go for Frequently Bought Together or Candy Rack. For data-driven personalization, LimeSpot or Wiser are excellent. Meanwhile, if you want full-funnel control and advanced post-purchase offers, Zipify OCU or BOLD are your best bets.
Experiment with small offers, analyze performance through A/B testing, and refine your upsell strategy over time. Even a modest 10% lift in AOV can significantly improve profitability, and these apps make that easier than ever.
