How to Add “Best Sellers” Badge in Shopify?

Adding a “Best Seller” badge to your Shopify store is a simple yet highly effective way to boost customer trust, highlight popular products, and increase sales. These badges act as visual cues that guide shoppers toward items that are already in high demand, creating both credibility and urgency. Many store owners overlook the power of such badges, but strategically using them can significantly improve conversion rates. In this article, we will explore why best seller badges matter, the methods to add them, and some best practices to maximize their impact.

Why Use a “Best Seller” Badge?

Before diving into the technical steps, it is essential to understand why adding a “Best Seller” badge can make such a difference. Badges are more than just decorative labels, they serve as social proof and subtly influence purchasing behavior. When a product is clearly labeled as popular, it signals to shoppers that others have already purchased and trusted the item. This reassurance can increase a visitor’s confidence in buying, especially for first-time customers.

Moreover, badges help your store stand out in competitive niches. While your website may have dozens or hundreds of products, highlighting a few best sellers can make it easier for users to navigate and find what’s truly popular. By strategically placing these badges, you create a sense of urgency, encourage impulse purchases, and even direct traffic toward higher-margin products.

Key benefits of using “Best Seller” badges include:

1. Increases Trust: When shoppers see that many people have purchased a product, it builds credibility. Social proof is a proven psychological trigger that influences decisions.
2. Encourages Impulse Purchases: The label suggests limited popularity, which can prompt shoppers to buy immediately rather than delaying.
3. Improves Navigation: Shoppers can quickly identify your top products without browsing through the entire catalog, improving their overall shopping experience.
4. Boosts Conversion Rate: Highlighting best sellers can turn casual visitors into buyers by subtly guiding them toward high-demand items.

By understanding the psychological impact of these badges, you can use them strategically to improve both user experience and sales performance.

How to Add a “Best Seller” Badge Manually?

For store owners who are comfortable editing code, adding a badge manually provides full control over how the badge looks and where it appears. While this method requires more effort upfront, it allows you to customize the design to perfectly match your store’s branding.

Step 1: Identify Your Best Sellers

The first step is to know which products deserve the badge. Shopify automatically tracks product sales. To find your best-selling items:

• Go to Product.
• Select the product you want to add the “Best Seller” badge.

Step 2: Add Tag “Best Seller”

• Scroll down to find the Tags section in the product editing page.
• Enter the tag: “__label:Best Seller”

Step 3: Save the tag

Once finishing, you just need to hit the Save button to update the Best Seller badge in your product page.

Best Practices for Using “Best Seller” Badges

Adding a badge is only the first step. How you implement it can impact its effectiveness. Here are some best practices:

1. Highlight Only Top Products: Avoid overusing badges. If everything is labeled as “Best Seller,” shoppers may distrust your store.
2. Position Strategically: Place badges near the product image or title where they are easily noticeable but don’t block important information.
3. Keep Branding Consistent: Match badge colors, fonts, and style with your store’s theme to maintain a professional look.
4. Update Regularly: Revisit your sales data weekly or monthly to ensure badges accurately reflect your current best sellers.
5. Test and Iterate: Try different designs, sizes, and positions, and monitor your store’s analytics to see what boosts engagement and conversions the most.

Following these practices ensures that your badges remain credible, attractive, and effective.

Conclusion

Adding a “Best Seller” badge in Shopify is a straightforward strategy that can greatly enhance your store’s credibility, guide customers toward high-demand products, and ultimately increase sales. Whether you choose the manual approach by editing theme code or a more automated method using Shopify apps, the key is to implement badges thoughtfully, maintain consistency with your brand, and update them regularly.

By strategically highlighting your top products, you not only create social proof but also subtly influence buying decisions, encouraging shoppers to act with confidence. When done right, a simple badge can significantly impact your store’s overall conversion rate, making it a small change with a potentially big payoff.

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