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In the ever-evolving world of eCommerce, the key to long-term success isn’t just attracting new customers, but it’s keeping existing ones engaged, loyal, and eager to share their experiences. One of the most effective and creative ways to achieve this is by combining loyalty points with review submissions. This approach not only rewards customers for leaving feedback but also deepens their connection to your brand, turning them from one-time buyers into enthusiastic advocates.
This article explores why this strategy is so impactful, the numerous benefits it brings to your online store, and a detailed step-by-step guide on how to implement it using two powerful Shopify apps, Reton for loyalty and rewards, and Ryviu for collecting and showcasing customer reviews. By integrating these tools, you can create a seamless, automated system that strengthens trust, builds engagement, and fuels repeat purchases.
Modern shoppers want to feel recognized and valued. They crave personalized experiences and meaningful interactions with the brands they love. While many are happy to share their opinions, a majority still hesitate to write reviews unless there’s a clear incentive. That’s where loyalty points come in, they transform the act of writing a review into a fun, rewarding experience.
When you reward customers with points for submitting reviews, you do more than just gather testimonials, you create a feedback ecosystem that benefits both sides. Customers get rewarded for their time and opinions, and your brand gains valuable user-generated content that can drive credibility and sales. Over time, this simple yet strategic integration can transform passive buyers into active participants in your brand’s growth.
Most eCommerce stores struggle to get enough reviews. By offering loyalty points through Reton for each verified review left via Ryviu, you encourage a steady flow of genuine, thoughtful feedback. Customers feel motivated to share their real experiences, especially when they can earn points for adding photos or videos. This leads to a higher volume of authentic content that potential buyers can trust.
A loyalty system thrives when customers see consistent value in their actions. By connecting review submissions to your reward system, you give shoppers another reason to return. Every review earns them more points, and every reward redeemed increases the likelihood they’ll come back. This positive loop builds deeper emotional loyalty and keeps your brand top of mind.
When potential customers visit your store, they rely heavily on reviews to make purchase decisions. A page filled with genuine feedback signals reliability and transparency. Ryviu’s elegant, customizable review widgets help display this social proof beautifully, reinforcing that your brand values openness and real customer experiences, two crucial factors in building trust online.
Visual reviews such as photos and videos serve as authentic marketing assets. By offering higher loyalty point rewards for multimedia submissions, you incentivize customers to go beyond text. These reviews can later be repurposed for email campaigns, ads, and social media posts, providing a steady stream of authentic, conversion-boosting content created by your own customers.
When customers regularly earn points for meaningful interactions like leaving reviews, their overall engagement increases. They visit your store more often, redeem rewards, and feel appreciated, all of which contribute to a higher lifetime value. Integrating Reton and Ryviu creates a sustainable cycle of engagement, feedback, and repeat purchases that drives long-term profitability.
Start with Reton, a robust and intuitive Shopify app designed to help you launch customizable loyalty and rewards programs without technical headaches. Reton lets you reward customers for a variety of actions, such as making purchases, referring friends, signing up for accounts, and sharing on social channels.
You can define flexible point systems, design different membership tiers, and set up reward redemption options such as discounts, free products, or exclusive perks. Reton also includes automation tools and analytics dashboards that track customer engagement in real time, helping you refine your reward structure based on data-driven insights.
Once your loyalty program is ready, integrate Ryviu, one of the most popular Shopify apps for collecting and managing product reviews. Ryviu makes it simple for customers to leave text, photo, and video reviews. Its sleek widgets seamlessly match your store design, creating a cohesive and trustworthy appearance on product pages.
Beyond aesthetics, Ryviu offers advanced features like automatic email reminders, import options from AliExpress or Amazon, and moderation controls to ensure authenticity. Its built-in SEO benefits also help boost your product visibility in search engines by showcasing relevant, keyword-rich user content.
Now comes the exciting part, connecting Reton’s reward system with Ryviu’s review features. One of Reton’s most valuable features is its ability to reward customers with points when they share your store or products on social media channels such as Facebook, X (Twitter), or Instagram. This feature not only boosts your brand visibility but also encourages authentic word-of-mouth marketing from satisfied buyers.
You can creatively integrate this with Ryviu by encouraging customers to share their product reviews on their social networks after posting them on your store. For example, after a customer leaves a review through Ryviu, you can display a “Share your review on social media to earn points!” message linked to Reton’s sharing rewards system. When they share their review post or product link, Reton automatically tracks the action and adds points to their account.
This integration creates a seamless flow where customers are rewarded not only for providing feedback but also for amplifying your brand reach through their social influence, effectively turning every review into a piece of organic marketing content.
Automation ensures consistency and eliminates manual tracking. Once Reton and Ryviu are connected, the process becomes fully automatic, customers receive their loyalty points as soon as their reviews are approved. This not only saves your team time but also delivers instant gratification to your customers, reinforcing their sense of appreciation.
You can also set up automated email or popup notifications that inform customers when their points have been added. This transparent feedback loop helps strengthen engagement and trust.
Even the best loyalty system won’t work unless your customers know about it. Highlight your “Review & Earn” program across multiple channels, including your website banners, product pages, post-purchase emails, and social media posts.
A clear message like:
“Share your product review and earn loyalty points toward your next purchase!”
encourages immediate participation. You can also spotlight examples of customers who have earned and redeemed rewards to inspire others to join in.
To make the most out of your loyalty and review integration, it’s essential to apply a few strategic best practices. These tips will help ensure that your program encourages genuine engagement, avoids potential misuse, and continues to deliver long-term value for both your customers and your business.
Reton and Ryviu complement each other perfectly to form a complete engagement ecosystem for Shopify stores. Ryviu focuses on collecting and displaying authentic customer reviews, while Reton turns those actions into rewarding, loyalty-building experiences.
Here’s how they work together:
This integration ensures every review not only builds trust for new buyers but also strengthens the emotional bond between your brand and existing customers.
Combining loyalty points with review submissions is one of the smartest ways to build engagement and community around your brand. By integrating Reton and Ryviu, you can automate the process, encourage authentic feedback, and reward customers for contributing to your brand’s success.
This approach does more than increase your review count, it nurtures trust, strengthens customer relationships, and fuels repeat purchases. Every review becomes a rewarding experience, and every reward strengthens loyalty.
Start implementing this strategy today by connecting Reton and Ryviu to your Shopify store. Watch as your customers engage more deeply, your reviews multiply in authenticity, and your brand reputation grows stronger than ever.
