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Reducing visual noise isn’t about removing content blindly, it’s about clarifying intent. By simplifying presentation, strengthening hierarchy, and removing unnecessary distractions, you make it easier for shoppers to focus, evaluate, and decide. Below are practical, UX-focused strategies to reduce visual clutter while preserving persuasion and trust.

In this ultimate beginner’s guide, we’ll explore what eCommerce category structure really is, why it plays such a critical role in usability and conversions, how to plan it correctly, and how to avoid common mistakes that hurt store performance.

To help you make informed decisions, this article provides a deep comparison of Soft and Hard CTAs, clear verdicts for each factor, and a detailed explanation of how to use both together effectively.