How to Create WooCommerce Product Bundles for Free?

In eCommerce, the art of packaging products together is more than a clever sales tactic — it’s a proven way to boost average order value, introduce new items, and create a richer shopping experience. Product bundling allows store owners to combine complementary products and sell them as a single unit at a perceived discount. It’s a classic “win-win”: customers feel they’re getting more value, while store owners increase revenue per transaction.

If you’re using WooCommerce, the good news is that you don’t need to spend extra on expensive plugins to create effective bundles. With some creative configuration and the right combination of WooCommerce’s built-in tools (and perhaps a few free extensions), you can build bundles that drive conversions, improve inventory flow, and delight customers — all without touching your budget.

In this article, we’ll explore what product bundles are, why they’re so powerful, and how you can create them for free in WooCommerce using simple steps.

Understanding Product Bundles and Why They Work

Before diving into setup, it’s important to understand why bundling works so well from both a business and psychological perspective. At its core, product bundling taps into the customer’s desire for value and convenience.

Instead of having to choose products individually, a bundle does the thinking for them — combining related items into a ready-to-buy package. This saves decision time and often feels like a better deal, even when the total discount is modest.

From a business perspective, product bundling serves several strategic purposes:

• Increase average order value (AOV): When customers buy multiple items together, total spend rises naturally.
• Boost visibility of lower-selling products: Bundling slower-moving items with popular ones helps clear inventory.
• Improve the customer experience: Well-designed bundles simplify buying decisions and offer more perceived value.
• Encourage experimentation: Customers may try new products they wouldn’t have purchased individually.
• Strengthen your brand positioning: Curated bundles can tell a story — like “eco starter kits” or “complete skincare sets” — that aligns with your brand identity.
  
  

When done thoughtfully, bundling can subtly guide customer behavior, increasing both short-term revenue and long-term loyalty.

Choosing the Right Bundle Type for Your Store

WooCommerce doesn’t have a built-in “bundle” product type by default, but you can easily create several types of bundles using simple tools and creative configurations. The first step is identifying which type of bundle best suits your goals.

Here are some common types of bundles you can create:

• Fixed Bundles: A set of specific products sold together for one fixed price (e.g., “Camera + Tripod + SD Card”).
• Mix-and-Match Bundles: Customers choose from a range of items to build their own set (e.g., “Pick any 3 teas for $25”).
• Quantity Bundles: Selling multiples of the same item at a discounted price (e.g., “Buy 3, Get 1 Free”).
• Thematic Bundles: Curated around an idea or occasion (e.g., “Holiday Gift Set” or “Self-Care Bundle”).

You can create any of these without a paid plugin by leveraging WooCommerce’s built-in Grouped Products feature or by using free plugins that extend basic functionality.

How to Create a Bundle Using Grouped Products?

WooCommerce’s Grouped Products feature is a simple yet powerful way to create basic bundles for free. It works by linking several individual products under one parent listing, allowing customers to add multiple items to the cart at once.

Here’s how to do it step by step:

Step 1: Create Your Individual Products

Before creating the bundle, ensure all the products you want to include already exist in your WooCommerce store. Each item should have its own SKU, price, and description.

Step 2: Add a New Product and Choose “Grouped Product”

• Go to your WordPress dashboard → Products → Add New.
• In the Product Data dropdown, select Grouped Product instead of “Simple Product.”
• Enter a title (e.g., “Summer Skincare Bundle”) and write a short description explaining what’s included.

Step 3: Add Child Products to the Group

• Save the grouped product first.
• Scroll down to the Linked Products tab.
• In the Grouped Products field, start typing the names of the products you want to include. Add each one to the list.

Step 4: Customize Display Options

Each product in the bundle will display with its individual price, allowing customers to choose quantities or remove items. While this doesn’t create a fixed-price bundle, it gives flexibility — customers can buy the entire set or select specific components.

If you prefer a fixed-price bundle, you can use an alternative approach with simple products and shortcodes (explained below).

How to Create Fixed-Price Bundles with Simple Products and Shortcodes

If you want to sell a bundle at a single price (e.g., all three items for $50), you can do it by creating a new Simple Product and manually referencing the included items in the description.

Step 1: Create a New Simple Product

• Go to Products → Add New.
• Name it something clear, like “Home Workout Starter Kit.”
• Set a fixed price for the entire bundle.

Step 2: Add Product Details and Descriptions

In the product description field, list all items included in the bundle. You can even use product images or WooCommerce shortcodes to link to each item’s detail page.

For example:

This bundle includes:

• 1 × Yoga Mat
• 1 × Resistance Band Set
• 1 × Water Bottle
• 1 × Gym Towel

Step 3: Adjust Stock and SKU

If you want to track inventory for the bundle separately, assign it a unique SKU. Otherwise, you can set it as a virtual or non-managed stock item to keep it simple.

Step 4: Optional — Link Products with Shortcodes

WooCommerce allows you to insert product links or even display product grids using shortcodes. You can make the bundle page more interactive by linking to the individual items for more details.

For example:

[products ids="12, 15, 18"]

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This shortcode displays a mini grid of the included products.

This approach is especially useful for small stores that want to highlight each product while selling them as a set.

Using Free Plugins for More Advanced Bundling

If you want a slightly more polished or automated bundling experience, several free plugins can help — without the need to upgrade to premium versions.

Here are a few recommended ones:

• WPC Product Bundles for WooCommerce (Free): A popular plugin that lets you create fixed or flexible bundles. You can control pricing, visibility, and even offer percentage discounts.
• YITH WooCommerce Product Bundles (Free): Offers a clean interface for grouping products under one price and managing quantities.
• Composite Products (Lite Version): Lets customers customize bundles by selecting from multiple product options.

These plugins typically add a new “Product Bundle” type to your WooCommerce product data dropdown. Once installed, you can easily:

• Combine multiple products under one price.
• Offer dynamic discounts.
• Control stock for the entire bundle.
• Show or hide individual product prices within the bundle.

For a free solution, WPC Product Bundles for WooCommerce offers the most flexibility. It’s simple to set up and allows discounting, custom pricing, and bundled display options without coding.

How to Present Your Bundles Effectively

Creating the bundle is just one part of the process. How you present it visually and contextually on your site determines whether customers feel compelled to buy.

To make your bundles stand out:

• Use high-quality visuals: Show all included products clearly in one photo, giving buyers a full picture of what they’re getting.
• Highlight value savings: Show the original combined price versus the bundle price (e.g., “Worth $120, Yours for $95”).
• Add urgency or exclusivity: Label bundles as “limited-time offers” or “exclusive sets.”
• Place them strategically: Feature bundles on your homepage, in the cart upsell section, or as recommendations under product pages.
• Use storytelling: Frame your bundle as a solution to a need — like “Everything You Need for a Perfect Coffee Morning.”

Presentation transforms a simple product grouping into a compelling offer that feels irresistible.

Optimizing Product Bundles for Conversions

Once your bundles are live, it’s time to optimize them for performance. Use analytics and customer feedback to identify what’s working.

Here are a few optimization ideas:

• Test bundle pricing: Try small discounts (5–10%) versus larger ones to see what drives higher conversions.
• Monitor bundle performance: Track which combinations sell best — sometimes unexpected pairings outperform planned ones.
• A/B test descriptions and visuals: Adjust language, tone, and product photos to discover what resonates most.
• Offer limited-time bundles: Short-term offers can create urgency and push conversions.
• Include bundles in loyalty or referral campaigns: Offering points for bundle purchases can encourage larger baskets.

Optimization is continuous. Even small improvements in presentation or pricing can lead to big gains in revenue.

Common Mistakes to Avoid

Not all bundles perform well out of the gate. Many fail due to simple oversights. Avoid these pitfalls:

• Overcomplicating bundles: Too many items can confuse customers or make pricing unclear.
• Forcing unrelated products: Bundles should make logical sense — items must complement each other naturally.
• Neglecting stock synchronization: If a bundled product goes out of stock, update or hide the bundle immediately.
• Ignoring mobile display: Ensure your bundle layout looks clean on mobile — where most WooCommerce traffic happens.
• Failing to promote: A bundle buried in your catalog won’t perform. Announce it through banners, email, or social media.

By focusing on simplicity, clarity, and relevance, your bundles will feel like curated deals instead of random collections.

Conclusion

Creating product bundles in WooCommerce doesn’t require expensive software or complex coding. With built-in features like Grouped Products, simple shortcodes, and a few free plugins, you can design high-value bundles that boost sales, increase customer satisfaction, and enhance your brand’s perceived value.

The best bundles aren’t just about discounts — they’re about thoughtful curation. When you combine products that make sense together, presented attractively and priced smartly, customers see it as a convenient way to get more of what they already want.

WooCommerce gives you all the flexibility to do this for free. All it takes is creativity, strategic presentation, and a clear understanding of your customers’ needs. Start small, analyze what works, and refine your bundles — soon, you’ll find that bundling isn’t just a tactic but a cornerstone of your sales strategy.