This comprehensive guide discusses the effective ways in which colors can be integrated into your store advertising campaigns to maximize customer engagement and response rates. 

A well-planned CTA strategy removes friction, clarifies intent, and supports users at every stage of the buying journey. In this article, we’ll explore how many CTAs a product page should have, how to structure them effectively, and how thoughtful CTA placement can directly impact conversion rates.

Without a clear strategy, even well-known trust badges can lose their impact or, worse, damage credibility. To avoid that outcome, it’s important to understand not just what mistakes to avoid, but why they happen and how to correct them. Below are the most common trust badge placement mistakes, and practical ways to fix each one.

One of the most overlooked factors is tap target size, which directly affects how easily users can interact with buttons, links, and CTAs on small screens. When tap targets are too small or poorly spaced, frustration increases and conversions drop. Understanding and optimizing tap target size can significantly improve mobile conversion rates.