Understanding the reasons behind this confusion helps brands design programs that feel fair, transparent, and easy to use.

This article explains the differences between feedback and reviews, how they impact business growth, and how brands can use both effectively to improve customer experience and sales performance.

As trust becomes a key driver of conversion, brands must go beyond numbers and provide stronger proof of credibility. To understand why verified labels are gaining influence, it’s helpful to first look at the limitations of traditional star ratings.

In this guide, we will explore how to collect meaningful feedback at the right moments, how to analyze it strategically, and how Ryviu helps businesses turn everyday reviews into structured insights that drive real decisions.