This article explores the reasons behind this trend and how businesses can leverage loyal customer behavior to build stronger review ecosystems.

Understanding how star rating size shapes user psychology, scanning patterns, and trust perception helps businesses design product pages that improve click-through rates and overall engagement.

Customer reviews have become one of the most powerful influences in eCommerce success. They shape trust, reduce uncertainty, and provide social proof that ads simply cannot replicate. Understanding why reviews matter more than ads helps businesses allocate resources more effectively and build stronger, long-term customer relationships.

Below is a combined explanation that blends detailed insights with clear bullet points to make the concept easier to understand and apply.