When data informs intuition and intuition guides how data is used, decisions become clearer, faster, and more customer-focused. To understand how to strike this balance, it’s important to explore the role, and limitations, of each.

Reducing scroll friction means designing pages that feel easy, predictable, and rewarding to navigate. Below are practical strategies to help users move smoothly through long product pages without frustration.

Understanding the most common checkout mistakes helps you identify where users struggle and how to remove barriers that stand between intent and purchase. Below are eight mistakes that frequently lead to failed checkouts, along with practical ways to avoid them.

Rather than reacting to isolated metrics, identifying patterns helps you see the deeper structure behind user behavior. This allows you to optimize with confidence instead of guesswork. To begin, it’s important to understand what user behavior patterns actually are and why they matter.