6 Best Loyalty App for Small Business

May 3, 2024
Alice Pham

Retaining customers and fostering brand loyalty are essential for the sustained growth of small businesses. One effective way to achieve this is through the implementation of loyalty programs, which incentivize customers to engage with a brand repeatedly. However, for small businesses, finding the right loyalty app can be a daunting task. That's why we've curated a list of six of the best loyalty apps for small businesses. Let's explore each app in detail to find the perfect fit for your business's loyalty needs.

What is Loyalty Program and Why You Need it?

A loyalty program is a marketing strategy with the purpose of encouraging customers to make repeat purchases or remain loyal to a particular brand or company. It typically involves offering rewards, incentives, or benefits to customers who frequently engage with the brand or make purchases. These programs are aimed at fostering long-term relationships with customers, increasing customer retention, and ultimately driving revenue growth.

There are several key reasons why businesses implement loyalty programs:

  1. Customer Retention: Acquiring new customers can be significantly more expensive than retaining existing ones. Loyalty programs help businesses retain their customer base by incentivizing repeat purchases and fostering a sense of belonging or attachment to the brand.
  2. Increased Customer Engagement: By offering rewards and incentives, businesses encourage customers to interact with their brand more frequently, whether through purchases, referrals, or social media engagement.
  3. Data Collection and Analysis: Loyalty programs allow you to gather valuable data about customers' preferences, behaviors, and purchasing patterns. You can then use this data to personalize marketing campaigns and improve the overall customer experience.
  4. Competitive Advantage: Customers prefer a brand that offers rewards and benefits for their loyalty to the one that does not. So, offering a compelling loyalty program can differentiate a business from its competitors. 
  5. Increased Sales and Revenue: By incentivizing repeat purchases and encouraging customers to spend more, loyalty programs can directly help you increase sales and revenue for businesses. Customers who participate in loyalty programs often spend more per transaction and are more likely to recommend the brand to others.

By providing incentives for loyalty, businesses can create a win-win scenario where customers feel appreciated and rewarded, while the business enjoys increased customer retention and revenue.

6 Best Loyalty Apps for Small Business


Smile.io is a versatile loyalty app designed to help small businesses build and manage customized rewards programs. With a user-friendly interface, Smile.io allows you to create points-based loyalty programs, tiered rewards structures, and referral programs. Its flexible features enable you to incentivize customer engagement, drive repeat purchases, and foster brand loyalty.

  • Pricing: Starts at $49/month
  • Key Features:some text
    • Points-based rewards system
    • Customizable earning and redemption rules
    • Well integration with major eCommerce platforms such as Shopify, BigCommerce, and Magento
    • Tiered loyalty programs
  • Pros:some text
    • Easy-to-use interface
    • Flexible reward options
    • Integration with various eCommerce platforms
  • Cons:some text
    • Pricing may be prohibitive for very small businesses
    • Limited customization options for certain features


ReferralCandy focuses on harnessing the power of word-of-mouth marketing to help small businesses acquire new customers and boost sales. By incentivizing clients to refer friends and family, ReferralCandy automates the referral process, tracks referrals, and rewards advocates with incentives like discounts or store credits. With easy setup and integration with various eCommerce platforms, ReferralCandy empowers businesses to tap into their existing customer base to drive growth through referrals.

  • Pricing: Starts at $59/month
  • Key Features:some text
    • Automated referral tracking and rewards
    • Customizable referral campaigns
    • Integration with popular eCommerce platforms
    • Performance analytics and reporting
  • Pros:some text
    • Easy setup and integration
    • Encourages customer advocacy and loyalty
    • Transparent pricing
  • Cons:some text
    • Limited features compared to comprehensive loyalty platforms
    • May require additional marketing efforts to maximize effectiveness


Rise.ai offers a comprehensive solution for small businesses looking to implement both loyalty and gift card programs. With features such as automated points-based loyalty systems, customizable rewards, and integration with leading eCommerce platforms, Rise.ai helps businesses increase customer retention and revenue. Its gift card functionality allows businesses to offer store credits, gift cards, and promotions to incentivize purchases and enhance the customer experience.

  • Pricing: Starts at $16.99/month
  • Key Features:some text
    • Gift card and store credit functionality
    • Automated loyalty points system
    • Customizable rewards and promotions
    • Integration with major eCommerce platforms
  • Pros:some text
    • Affordable pricing plans
    • Advanced automation features
    • Seamless integration with eCommerce platforms
  • Cons:some text
    • Limited customization options for certain features
    • Some users may find the interface overwhelming


LoyaltyLion is a robust loyalty platform designed to help small businesses create and manage personalized rewards programs. With features such as points-based loyalty programs, customizable rewards and incentives, and advanced segmentation and targeting, LoyaltyLion enables businesses to increase customer engagement, retention, and lifetime value. Its seamless integration with major eCommerce platforms and dedicated support team make it a scalable solution for businesses of all sizes.

  • Pricing: Starts at $249/month
  • Key Features:some text
    • Points-based loyalty programs
    • Customizable rewards and incentives
    • Advanced segmentation and targeting
    • Integration with major eCommerce platforms
  • Pros:some text
    • Powerful customization and targeting options
    • Dedicated support team
    • Scalable for businesses of all sizes
  • Cons:some text
    • Higher starting price compared to other solutions
    • Complexity may require additional time for setup and management


Marsello is an omnichannel marketing platform tailored to small businesses, offering features for loyalty programs, email marketing, and customer segmentation. With capabilities for implementing points-based loyalty programs, automating email marketing, and segmenting customers depending on behavior and preferences, Marsello helps businesses drive customer engagement, retention, and revenue. Its user-friendly interface and affordable pricing plans make it an accessible solution for small businesses looking to implement effective marketing strategies.

  • Pricing: Starts at $125/month
  • Key Features:some text
    • Points-based loyalty programs
    • Email marketing automation
    • Customer segmentation and targeting
    • Integration with leading eCommerce platforms
  • Pros:some text
    • Affordable pricing plans
    • User-friendly interface
    • Comprehensive marketing features
  • Cons:some text
    • Limited customization options for certain features
    • May require additional integrations for specific needs

Capillary Loyalty+

Capillary Loyalty+ is a comprehensive loyalty management platform for small businesses to build and manage loyalty programs across multiple channels. With features such as points-based rewards systems, omnichannel loyalty management, and advanced analytics and reporting, Capillary Loyalty+ empowers businesses to drive customer engagement, increase retention, and maximize revenue. Its customizable nature and integration capabilities with CRM and POS systems make it a scalable solution for small businesses looking to implement sophisticated loyalty strategies.

  • Pricing: Contact sales
  • Key Features:some text
    • Points-based rewards system
    • Omnichannel loyalty management
    • Advanced analytics and reporting
    • Integration with CRM and POS systems
  • Pros:some text
    • Scalable solution for enterprise-level businesses
    • Robust analytics and reporting capabilities
    • Customizable to meet specific business needs
  • Cons:some text
    • Pricing may be prohibitive for small businesses
    • Complex implementation and setup process

What to Consider When Looking for a Loyalty Program App?

When selecting a loyalty program app for your business, it's essential to consider some key considerations as follows.

  1. Diverse Points and Rewards Systems: Look for a loyalty program app that offers flexibility in points and rewards systems. It should allow you to customize rewards based on customer behavior, preferences, and purchasing patterns. Options such as points, discounts, freebies, or exclusive access can enhance customer engagement and satisfaction.
  2. Customization and Personalization: Choose an app that enables customization and personalization of the loyalty program to fit your brand identity and target audience. This includes branding elements, messaging, and reward offerings tailored to different customer segments.
  3. Automations and Scalability: An effective loyalty program app should streamline operations through automation while remaining scalable as your business grows. Automated features such as reward issuance, communication, and tracking can save time and resources while ensuring a seamless customer experience.
  4. Fraud Prevention: Security is paramount when implementing a loyalty program. Look for features within the app that offer fraud prevention measures, such as authentication protocols, transaction monitoring, and fraud detection algorithms.
  5. Comprehensive Analytics and Reporting: Opt for an app that provides robust analytics and reporting capabilities. It should offer insights into customer behavior, program performance, and ROI metrics. 
  6. Integration Capabilities and Compatibility: Ensure that the loyalty program app integrates seamlessly with your existing systems, such as POS systems, CRM software, or eCommerce platforms. Compatibility with third-party applications and APIs allows for data synchronization and enhances the overall efficiency and effectiveness of the program.

To Sum Up

In conclusion, loyalty apps play a crucial role in helping small businesses retain customers, drive repeat purchases, and ultimately, increase revenue. Whether you're looking to implement a points-based rewards system, harness the power of customer referrals, or showcase authentic customer reviews, there's a loyalty app tailored to meet your business's specific needs.