How to Add Related Products on Shopify?

Nov 2, 2023
Alice Pham

Are you looking to level up your Shopify store's performance? Dive into the world of related products – a savvy strategy that enhances both customer satisfaction and sales. In this guide, we'll walk you through the process to add Shopify related products to your store. By personalizing the shopping journey, you can boost customer happiness and your revenue. With the power to suggest items that complement or upgrade what your customers are considering, you're not only meeting their needs but also increasing your average order value.

What are Related Products?

Related products are items associated with or complementary to a primary product, often recommended to customers to improve their shopping experience and boost sales. These items can include cross-sells (products that go well together), upsells (higher-priced alternatives), accessories, complementary goods, and replacement parts. They are commonly featured on eCommerce websites and in physical stores as part of marketing strategies. These recommendations rely on algorithms and customer behavior analysis, aiming to increase revenue by encouraging additional purchases and informing customers about relevant products.

Why are Related Products Important for my Shopify store?

Related products are essential for your Shopify store for several reasons:

  • Boost sales: Recommending related products can significantly increase your store's revenue. When customers see items that complement or enhance their purchase, they are more likely to add them to their cart, resulting in higher sales.
  • Enhance customer experience: Providing relevant product suggestions demonstrates that you know your customers' needs and preferences. This enhances the overall shopping experience and fosters customer loyalty.
  • Increase average order value (AOV): Related products encourage customers to buy more, which can raise your store's AOV. Each customer spends more on average, contributing to higher profits.
  • Cross-selling and upselling: Related products allow you to cross-sell complementary items or upsell to higher-value alternatives, maximizing the value of each sale.
  • Data-driven recommendations: Utilizing data and algorithms to make related product suggestions can help you target customers more effectively, improving conversion rates.
  • Competitive advantage: eCommerce is highly competitive, and providing related product recommendations can set your store apart by offering a more personalized and convenient shopping experience.
  • Reduced cart abandonment: By offering customers relevant products, you can reduce cart abandonment rates. When customers find everything they need in one place, they are more likely to complete their purchase.
  • Improved SEO and content relevance: Incorporating related products into your store can improve SEO and content relevance. This can bring in higher search engine rankings and more organic traffic.

Incorporating related products in your Shopify store is a proven strategy to increase sales, improve customer satisfaction, and stay competitive in the eCommerce market.

How to Add Related Products on Shopify?

Method #1: Using a Shopify Theme

The first way to add Shopify related products is by customizing Shopify theme:

Step 1: From your Shopify admin, go to Online Store > Themes > Customize.

Step 2: Select the product page where you want to add Shopify related products.

Step 3: Click the Add section button and choose the Related Products option.

Step 4: Choose the layout you want to use for your related products section.

Step 5: From the left sidebar, set the number of Shopify related products you want to show in the section and the criteria to determine which products are displayed using product tags, product types, or collections.

Step 7: Adjust the appearance of the related products section, including font size, color, and spacing.

Step 8: When you are happy with everything, click Save to publish all changes to your store.

Method #2: Using a Shopify Related Product Recommendations App

Utilizing a Shopify Related Product Recommendations App is an excellent approach to seamlessly incorporate related products into your online store. These apps are designed to enhance the customer shopping experience, boost sales, and streamline the process of suggesting complementary items to your customers. Some of the best Shopify related products apps are Wiser ‑Product Recommendations and GLO Related Products, Upsell.

5 Tips for Adding Shopify Related Products

Adding related products to your Shopify store is a powerful strategy to increase sales, enhance the customer experience, and drive revenue. However, doing it effectively requires careful planning and execution. Here are some essential tips for adding related products to your Shopify store:

#1. Choose the right products

When selecting related products to display alongside your main items, it's crucial to choose the right ones. These should be products that genuinely complement or enhance the customer's experience with the primary item. Consider items that customers frequently purchase together, or those that logically pair with the main product. For example, if your store sells cameras, related products could include memory cards, camera bags, or tripods. These items add value to the customer's purchase and make the shopping experience more convenient.

#2. Limit the number of related products

While it's important to offer related products, it's equally important not to overwhelm your customers with too many options. Having too many related products can lead to decision fatigue, where customers may be less likely to make a choice or complete their purchase. It's generally advisable to limit the number of related products to a manageable quantity. Typically, showcasing 3-5 related items is effective in providing choice without overwhelming your customers.

#3. Use personalization techniques

Personalization is a powerful tool to make your related product recommendations more relevant to individual customers. Shopify offers various apps and tools that enable you to implement personalized recommendations based on customer behavior, purchase history, or browsing patterns. For instance, you can recommend products based on what a customer has recently viewed or purchased. Personalized recommendations are more likely to resonate with customers and drive higher conversion rates, as they align with individual preferences.

#4. Customize the placement of related products

The placement of related products on your Shopify store is critical. Consider where and how you display related products. You can incorporate them on product pages, cart pages, or even use pop-ups to catch customers' attention. The ideal placement may vary depending on your specific audience and the products you sell. Experiment with different placements and track their performance using A/B testing to determine what works best for your store.

#5. Use high-quality images

Visual appeal is crucial in e-commerce, and it applies to your related product recommendations as well. Ensure that the images of related products are of the same high quality as your main product images. High-quality images make the related products more enticing and encourage customers to explore them further. Crisp and clear visuals help customers make informed decisions and create a more professional and trustworthy shopping experience.

 Shopify Related Products: FAQs

What is related products in Shopify? 

In Shopify, related products are items that are suggested to customers based on their current selection or browsing history. These items complement the primary product, enhancing the shopping experience and encouraging additional purchases.

How does Shopify choose related products? 

Shopify selects related products through criteria like product tags, types, or collections. Additionally, third-party apps use algorithms and customer behavior analysis to recommend products based on past customer interactions, such as purchases and views, alongside the primary product.

How do I show related products on a product page in Shopify? 

To showcase related products on a product page in Shopify, follow these steps:

  • Access your Shopify admin panel, go to "Online Store," and choose "Themes."
  • Click "Customize," select the product page for the related products, and add a "Related Products" section.
  • Customize the layout, number of displayed related products, criteria for selection, and appearance settings.
  • Save and publish the changes to your store for the related products to appear on product pages.

How do I create a related product section in Shopify? 

Creating a related product section in Shopify involves these steps:

  • Access your Shopify admin and navigate to "Online Store."
  • Select "Themes" and click "Customize."
  • Identify the product page where you want to add the related product section.
  • Click "Add section" and choose "Related Products."
  • Customize the layout, determine the number of related products to display, and specify selection criteria.
  • Adjust appearance settings like font size, color, and spacing.
  • Save and publish your changes to implement the related product section on your Shopify store.


In conclusion, integrating related products into your Shopify store is a dynamic strategy that not only enhances the shopping experience for your customers but also bolsters your business's bottom line. By offering items that complement or elevate the main products, you're not only meeting your customers' needs but also encouraging additional purchases. Whether you choose to use Shopify's built-in features or third-party apps, the art of related products is a powerful tool to personalize the shopping journey, boost sales, and ultimately, fortify your store's success. Embrace this strategy, continually optimize your approach, and watch your online business flourish with satisfied customers and increased revenue.