How to Change Your Shopify Store Name And URL?

Sep 3, 2023
Anna Pham

Your store name is more than just a label – it's a crucial aspect of your brand identity and how customers perceive you. Whether you're rebranding or simply seeking a new direction, altering your Shopify store name requires careful consideration and the right steps to ensure a seamless transition. 

In this article, we show you how to change your Shopify store name and URL while minimizing any potential disruptions.

Let's explore!

Is my Shopify store name important?

Your Shopify store name holds significant importance, as it serves as the first point of contact between your business and potential customers in the online marketplace. It not only distinguishes your brand from competitors but also encapsulates your business's essence. 

Here are five common reasons why your Shopify store name is crucial:

Branding identity 

Your store name is a critical element of your brand identity. It's often the first thing customers encounter, shaping their initial perceptions of your business. A well-thought-out store name can convey your brand's values, niche, and personality, helping you establish a lasting impression.


A catchy and memorable store name is more likely to stick in customers' minds, making it easier for them to recall and revisit your online store. A memorable name contributes to word-of-mouth referrals and repeat business, fostering customer loyalty.

Market positioning

Your store name can communicate your market positioning. Whether you're focusing on luxury, affordability, eco-friendliness, or innovation, the right store name can quickly convey your unique selling proposition and attract the target audience.

Search engine optimization (SEO) 

A well-optimized store name can enhance your online visibility. Including relevant keywords in your store name can help search engines understand your business's nature, potentially improving your store's ranking in search results and driving organic traffic.

Trust and credibility

A professional and trustworthy store name can influence customers' confidence in your business. A name that aligns with your products, industry, and values can build trust and encourage potential buyers to explore further and purchase.

Your Shopify store name is a multifaceted asset that extends beyond mere nomenclature. It plays a pivotal role in shaping how your target audience perceives your brand, interacts with your business, and establishes a connection with your offerings.

How to change your Shopify store name: 3 simple steps

Before you change the name of your Shopify store, you should be aware of where this change will apply across your Shopify site. Your customers will meet your store name on:

  • Your storefront
  • Your password-protected page for a store that is not yet live
  • Email notifications about purchases
  • SMS notifications about purchases

Simply follow the three easy steps below to change your Shopify store name:

  • Step 1: In your Shopify dashboard> go to Settings
  • Step 2: Go to Store Details > click “Edit” on the Profile block
  • Step 3: Enter your new store name in the “Store name” field > Click Save

Bonus: How to change your Shopify domain to quickly match your brand?

  • Step 1: On your Settings page, navigate to Domains
  • Step 2: Buy domain you want to change

Search domains you want in the store domain, and Shopify will show you the related prices. Then, click Buy new domain to finalize your purchase and start using your new domain.

  • Step 3: Click on Change primary domain
  • Step 4: Select the domain you want to use > click Save


Adapting to evolving business strategies and brand identity is essential, and changing your Shopify store name and URL can be a pivotal step. By following the simple three-step process outlined in this guide, you can seamlessly redefine your brand while maintaining customer recognition and trust.

Remember, your store's name is more than just words – it's an embodiment of your business's values and offerings. As you embark on this transformation, ensure that the new name and URL resonate with your audience and encapsulate the essence of your brand, propelling your online store toward continued success.