The eCommerce industry has seen immense growth lately. Its worldwide revenue is expected to grow to $7.3 trillion, a mammoth number. This massive amount of revenue speaks volumes about the popularity of eCommerce worldwide. People have started doing frequent online shopping to save the time and effort they used to spend while purchasing their desired products from brick-and-mortar outlets.
Now they can easily buy their favorite merchandise while sitting back home and have it delivered to their doorstep. Many brands famous for brick-and-mortar outlets have also entered the world of eCommerce. Brands are looking for easier solutions to set up their online ecommerce stores. Custom websites take significant time and effort.
Moreover, custom websites may come with numerous problems that arise over time.
ECommerce brands don't have much time to deal with such issues. When a website goes off for maintenance, every second costs them. The best way to deal with such a situation is to resort to CMSs (Content Management Systems) developed explicitly for eCommerce purposes. These CMSs can help you set up your website quickly by offering pre-made theme templates according to the trade of a particular brand.
One of the most popular eCommerce CMSs these days is Shopify. Over 4.12 million eCommerce sites have been developed using Shopify, which speaks volumes about its popularity. Many ecommerce websites using other CMSs are also moving to Shopify to ensure optimum user experience (UX). However, optimum user experience is possible when you have worked on optimizing product pages. Failure to optimize product pages won't do any good.
The problem, however, with many eCommerce vendors is a lack of awareness about tips and tricks that can help them optimize Shopify product pages. This article discusses a few highly effective methods to help eCommerce vendors make more conversions and earn more revenue through their Shopify websites.
Further details are given below:
A great product page is made up of various factors. These four factors are your product, brand, copywriting, and user experience (UX) the page offers. While setting up a product page, your main objective is to ensure a compelling design and things you need to offer optimum user experience.
Here we will discuss some tips to help you make it possible. Read on to learn more.
Visitors who come to view your products and potentially buy them cannot touch or try your products like they do while shopping from a brick-and-mortar outlet. The most effective solution to this issue is ensuring professionally captured product images.
Hence, make sure you use high-quality images so the users coming to your page can zoom in on the pictures and get the best preview of the product. Moreover, try to provide them with a 360° view of your products by clicking images from different angles.
You should also keep your product photos unique and link them with all relevant products. In addition, you need to optimize them for better exposure on search engines. Effective optimization of images like keyword-equipped ALT tags, file names reflecting the content, and detailed descriptions would do the trick.
Such optimized images will be highly visible in reverse image search results. When a user uses an image finder to find similar products to the query or wants to know which brands are offering the same product, your product's image will also appear in photo search results if it is optimized for search engines. Hence, helping you drive organic traffic to your website.
Another important factor that helps you optimize Shopify product pages effectively is the content placed on them. Your content should offer the right amount of detail for people who want to buy the product. Many people visiting your particular product page may already know a lot about the product you are selling.
However, many people will see the product for the first time. You must answer their queries and resolve their confusion about your product through explicit content.
In addition to details about the product, you also need to ensure that you discuss pricing and delivery details. Average consumers tend to buy products from sellers who give detail about every relevant thing to ensure there are no hidden charges. This practice also helps ecommerce brands build trusted relationships with consumers. You also need to discuss your brand on the product page to let consumers know the objective and personality of your brand.
Believe it or not, CTAs (Calls to Action) can be a make-or-break factor for your product pages. Generally, CTAs on product pages are placed in the form of 'Buy' or 'Add to Cart' buttons. The main objective of any brand is to make visitors hit the buy button. However, visitors may not tap on it if it doesn't stand out from the rest of the content placed on a product image. Hence, the CTA on any product page should take center stage so that visitors can easily see and tap on it if they want to buy the product.
The benefit of optimized CTA will be an enhanced number of conversions. If you see a problem with CTA due to content, resorting to the redesign option is better. Moreover, it is also necessary to keep the CTA highly understandable. You may act smart while naming the CTA on your product page. However, it will serve as a counter-effect. The best option to ensure a clear CTA is to give it a direct and simple name so that visitors who are not so fluent in the language can also understand it and buy your products.
Regardless of how popular your brand and its products are, prospects will only make up their mind regarding purchase when they witness proof of your product’s popularity. The reason behind this phenomenon is people still believe in “Word of Mouth”. The best way to show the popularity of your products and their ability to add value to the real-life of target consumers is the addition of reviews to your site. This practice can help you reflect credibility and help you in generating more conversions.
In addition to on-site reviews, you should also take steps to show reviews about your products on various eCommerce platforms. It is easily possible with the use of an effective Shopify app like Ryviu. Such an app can help you entice new customers to buy your products by helping you display reviews from various eCommerce platforms like Amazon and AliExpress. When first-time visitors planning to buy products like the ones you offer witness social proof, they are more likely to trust you and buy your products.
Sometimes people who happen to be first-time visitors land directly on your website’s product page. They don’t have ample information about your brand. It is your job to help them learn about it. It is only possible when you have ensured proper branding on your product pages. It is worth understanding that your logo and a few social media graphics won’t make up your brand. You must implant your brand’s personality into the product page of your website.
Ensuring Your brand’s representation on the product page will help you make it easier for the prospects to understand your brand’s objective and personality. The content on the product page should highlight what you stand for, who you serve, and why you do what you do. By content, we mean both text and graphics should serve the purpose. It should be understood that many visitors coming to your product pages are due to referrals from social media. Hence, they need to know your brand.
Another important thing you need to do is optimize page loading speed. It can be a make-or-break factor for your product pages. It is worth mentioning that Google and other search engines now consider loading speed as a ranking factor. When you think of optimizing Shopify product pages, it is essential to consider enhancing their loading speed. Overlooking it may result in higher bounce rates and lower rankings on SERPs leading to lesser traffic on your website and product pages.
On the contrary, a faster page loading speed will help you generate more conversions and gain higher SERP rankings. Additionally, it will help you improve user experience and decrease bounce rates significantly. Things you can do to optimize page speeds are CSS minification, image optimization, and removal of unnecessary scripts from the code working behind your product pages. In addition, resorting to quality web hosting services providers is a great idea to ensure faster page loading speed.
Shopify is a highly popular eCommerce CMS these days. Millions of websites have been built using it. Optimizing Shopify product pages is a must if you want to generate more conversions. We have discussed a few highly effective methods to help you optimize Shopify product pages. Hopefully, you will work on these tips to generate more conversions on your Shopify website. We wish you luck with your business!