How to Promote Your Shopify Store: 10+ Smart Methods

Apr 20, 2023
Anna Pham

You must lay the groundwork for your online presence and concentrate on reaching the right audience quickly and effectively if you want to promote your Shopify Store.

Many promotional tips advise investing money in Google, Facebook, or Instagram ads. Diversification, however, is essential to minimize diminishing returns over time; you cannot put all your eggs in one basket of advertising.

This article leads you through 10+ strategies for promoting your Shopify store, with starter materials and examples.

#1. Get your audience involved on social media


Any digital marketing expert will tell you that social media is the ideal channel for promoting an online store.

We concur with that.

It can help you advertise your company to potential clients, foster a sense of community among your current clientele, increase your fan base, and strengthen your brand. Some brands have succeeded by creating authentic and engaging presences on websites like TikTok, Instagram, and YouTube.


You'll need to be consistent and follow a planned plan to get results.

Below are some fundamental suggestions for promoting your store naturally on the most appropriate social networks.

Get on TikTok

The social networking site has 1.7 billion monthly users globally, according to the most recent TikTok data. Reaching younger populations like Zinnias and Gen Z is also made simple by using TikTok for business.

Opening a YouTube channel

As the most popular search engine right now, YouTube is second only to Google, making it a fantastic platform for marketing.

A YouTube channel may be helpful to:

  • Build trust with your audience
  • engender engagement and adherence
  • Make more of an appearance on social media
  • Increase website traffic

Engaging video material is excellent for bringing in new clients and keeping existing ones. Using a simple YouTube marketing approach will help you interact with your target market in a novel and engaging way while showcasing your brand's individuality.

You may scale the social media presence of your company and promote rapid expansion with it.

#2. Conduct email marketing initiatives.

As a small business, email marketing is a terrific method to draw in and keep clients. On your social media accounts or e-commerce website, you can request email list signups from potential customers. 

Email marketing is one of the most economical methods for promoting a new company.

To establish a connection with readers and boost sales, you can offer them promotions, information about new products, or content once they are opt-in. To greet new customers, stores can use email marketing.

#3. Add Customer Reviews to Increase Customer Trust


With your Shopify store, customer reviews are the most persuasive social proof. By sending a strong signal of trust, including them on your home and product pages can increase sales. Why are their product and home pages? Let me clarify. First, since most visitors land on the home page first, customer reviews there can assist in creating a positive first impression.

Ryviu app allows you to add product reviews from a variety of websites, including Amazon, Esty, AliExpress, and DHgate, to your Shopify store.

#4. Provide Coupons With a Chatbot

One of the quickest methods for promoting a Shopify store is this. Here's why: you can program your chatbot to automatically provide discounts and other promotions to all new and returning customers. As a result, everyone who comes into your store will be more inclined to buy.

According to eCommerce research, discounts increase the perceived value of savings. Purchase intention is subsequently positively impacted by this effect.

#5. Cooperating with influencers

Finding the appropriate influencers for your brand is the first step. They are individuals that not only are well-known to and well-liked by your target market but also share your business's values.

You can use resources like HypeAuditor, Upfluence, or Buzzsumo to identify the appropriate influencers.

Using micro and big influencers is the best way to create a campaign. Of course, that will ultimately depend on your campaign's objectives and spending plan. For instance, if you have a large budget and only want to increase brand awareness, macro-influencers are your best bet. Conversely, micro-influencers are particularly effective when you want to start a discussion about your business.

#6. Invest in paid ads

Another fantastic method to increase sales is paid to advertise. Search advertisements, for instance, can guarantee that your online store shows up first in Google search results for particular terms entered by your target market. Similar to social media ads, many other ad formats are offered by search engines and other publishers.

Using this method, you can target terms with greater consumer intent. As a result, customers will see more of your Shopify store and its products. 

Unfortunately, the costs associated with these efforts can be very high. For instance, you can find yourself competing with e-commerce Goliath like Alibaba, Amazon, and others for the exact target keywords.

#7. Use web push notifications to encourage visitors to return to your website.

Only 8% of website visitors complete a purchase during their first visit. That suggests that the website's main goal should be to draw returning visitors. One of the most excellent methods is through web push notifications. Numerous e-commerce businesses, like Fashion Nova, one of the best Shopify websites, use this tactic.

When visitors visit your website for the first time, you can add a free Shopify push notification app to your store, grow a list of subscribers, and engage them with campaigns.

#8. Create a program for referral marketing

The Shopify Affiliate Program you create is one of the quickest ways to promote the Shopify store. Word-of-mouth advertising is one of the fastest methods for attracting customers to your store. Having a referral program has the fantastic benefit of only paying your referral users when they successfully suggest a customer to you.

#9. Add PDF Invoice Attachments Into Email Automation

For small businesses looking for ways to rapidly and effectively reach their potential customers at a low cost, email marketing has emerged as a vital tool. It not only raises awareness among potential customers, but it also offers perceptions of customer behavior that can improve sales tactics. Utilizing the automation feature of email marketing is an intriguing tool that enables business owners to save time by scheduling emails for later delivery, segmenting their audience for more specific targeting, creating personalized content for greater engagement, and tracking responses efficiently. Additionally, adding PDF invoice attachments can boost customer satisfaction and encourage more repurchase rates through simple payment processing and prompt notifications of unpaid invoices.

Standing out among numerous Shopify PDF invoice apps, Fordeer: Invoice Order Printer is a top-notch PDF invoice app that provides users with this advanced feature.


#10. Optimize your store for search engines.

Making your site as discoverable as possible should be the cornerstone of any promotional effort. To attract Google, which is the most relevant search engine, is what most retailers must do.

Establish Google Analytics and Google Search Console before you begin optimizing your website.

Use these crucial tools to keep track of visitors to your site's arrivals and departures. You can also look for any mistakes and trouble spots on your website.

About 80% of e-commerce SEO can be understood by everyone; you don't need to be an expert in search engine optimization to get this done correctly.

Those are:

Keyword research

Discover the keywords people use when searching and your rivals' keywords. With Google's Keyword Planner, you can quickly determine which terms in your field are being paid for advertising.

Ensure the terms in your keyword list exist in essential areas of your website, such as titles, product descriptions, and URLs.

On-page improvement

There's no need to be too technical here. Most on-page optimization is taken care of by Shopify's default settings.

It's important to remember that page names shouldn't be more than 60 characters long, that you shouldn't use more than one title, that all of your pages should have engaging meta descriptions, and that you should link to relevant pages on your website.

Creating links to pertinent sources

Building trust with search engines involves more than which websites link to yours. And you'll need to acquire those links somehow.

You must be persistent because link-building is a tiresome task. Some essential components are making links-worthy material that others want to connect to, obtaining links with evaluations from authors in your niche, and asking your suppliers or manufacturers to link to your site.

There are many things to unpack, but if you accomplish those three things well, search engines will largely figure out the rest.

#11. Get Organic Traffic with a Blog

In addition to offering products to your consumers and potential customers, blogging allows you to reach out to more people. Moreover, you will provide them with the information they can read and absorb.

One of the finest long-term strategies for obtaining orders at reduced costs is to have a blog that receives a lot of traffic from Google.

How to Promote a Shopify Store: Summary

Promoting your Shopify store is crucial to the success of your online business. You have a higher opportunity to safeguard that future if you advertise your products through many platforms.

Thanks to this article, you should now have many ideas for marketing your Shopify store and generating sales. All of these marketing strategies have been effective for many firms. Let's think about trying some of them.