Top 5+ Successful Examples One Product Shopify Store in 2023

January 19, 2023
Anna Pham

When you are in the process of building your eCommerce business, you may have wondered that

“What if I sell a lot of products on my online store? Surely you would think that the more products you display, the more chances you have of selling a hit product!”

However, This sounds reasonable, and you will have the thought that selling only one product will slow down your success.

But consider this...

If you only focus on one product, you won't have to spend all your time and effort searching for many different high-demand products.

In addition, one product Shopify stores are often underestimated. However, maybe the strategy of those stores is still not right so in this article we give Top 5+ successful examples when selling a Shopify Store product in 2023.

We have compiled some of the top product brands that are considered the best for you to refer to when you intend to build a Shopify store for a product of your own. And these one product Shopify stores examples are the best way to show you how you too can thrive with one product Shopify store.

Today you will learn...

But first, we need to know what a Shopify store really means for a product.

What is one product Shopify store?


One product Shopify store is an e-commerce B2C store that sells only a single product. Instead of offering hundreds of options, this store just builds and nurtures one entity. One product Shopify stores can have a single product in multiple colors and sizes.

Crocs is an example. If you think about their white clogs and comfort for long periods of time, the Founders wanted to create a comfortable shoe for boating. This signature style has become very popular among nurses, teachers and everyone in the world who work long shifts. Their innovative designs were granted with innovative designs after a short time and became a perfect business story for anyone or business looking to start with a featured product.

Here are the product categories that you might consider giving your one product Shopify store:

  • Niche-specific products: When a product will cater to a specific niche, like vegan food, hiking accessories, and pet food, these products are intended for a specific niche. specific group of people who will become your potential customers.
  • Digital products: Your single product portfolio can include separate books or e-books, specific plugins like Grammarly, or any educational or skill courses like yoga lessons.

What Are The Benefits Of A Shopify Store With Just One Product?


As a proprietor of an eCommerce company, you are aware of the need to balance a number of competing priorities.

You must constantly monitor your online business, sell items left and right, make adjustments, and refine your website and marketing strategies.

Yes, running an online store takes a lot of work.

But if you limit your Shopify business to just one trademark item, you can relish…

1. Easy-to-follow procedure

You may be surprised to learn that having too many options can make someone feel uncertain, stressed out, and unsatisfied.

As a result, customers won't make any purchases at all.

However, you can decrease your clients' burden of complexity by having a one-product store. Less friction will be there in their purchasing choice.

Additionally, running a Shopify store with only one product will make management simpler.

What follows is...

2. More Successful Marketing Method


The process of developing a strategy will go more smoothly if you have a clear emphasis on your area. With a one-product Shopify store, you can quickly develop your brand identity and value offer.

Additionally, your internet advertising will be simpler. How so?

The algorithms used by Google and Facebook to find data about users who purchase from your single-item Shopify store. With such important data, your target audience will be even more precisely focused.

One-product shops further profit from…

3. Demand Monopolization

Customers won't be able to readily find what you are selling elsewhere if you have a one-product store.

That makes something seem scarce. This increases demand for your store with a single product.

The advantages you can take advantage of are not yet over. You can also benefit from a single-product store...

4. Control a Small Team

Just consider it: A store with just one product won't require many employees to run.

In order to manage manufacturing, lead marketing tactics, shipping, etc., you won't need to hire a lot of workers.

A store with only one item does not require a lot of upkeep. Heck, your website doesn't even need several product pages!

Only when you grow your product range will you need to think about adding more people to your staff.

Customers complain that numerous establishments don't provide adequate customer service. But with a single-product store, you won't experience that issue.

5. Provide the best possible customer service

Can you picture serving every one of your customers without a hitch?

When you manage a store with just one item, you won't have to rely solely on imagination.

The customer experience can be optimized because you are only paying attention to one product. Knowing every detail of your goods will make it simpler for you to respond to any inquiries they may have.

Do these advantages allay your concerns about establishing a single-product store?

The one-product Shopify stores I'll show you below will demonstrate this.

Examples of One Product Shopify Stores

One-product Shopify stores have become a trend. Many have pointed to the saturation point that leading multi-product stores have reached when customers are unable to determine which products they will buy, can struggle between so many options. Marketers have begun to focus on understanding consumer needs and building a business plan after thorough research.

Here are a few great examples of how Shopify stores sell a product:

#1. Dryrobe


In 2010, Dryrobe launched as a one-product Shopify store site selling insulated jackets for fans of water sports. Their company is still built around that same basic product more than ten years later.

#2. Tushy


Tushy started out by only selling a bidet attachment. They've refined their offer to appeal to a very certain market through their fantastic branding. It's wonderful how they were able to give a previously uninteresting product (a bidet) new life for a different market. It's safe to say they've nailed it because sales are at an all-time high.

#3. Myro


Myro targets a young, environmentally concerned consumer with its refillable deodorant products. It's interesting that they provide refills through a subscription model, allowing them to generate recurrent income. If you sell lower-priced goods on your one-product Shopify store, this is definitely something to take into account.

#4. Mindjournal


Men who desire to do more can get diaries from Mindjournal. Take note of how they have narrowed their focus to provide a product for a single kind of customer. Your marketing becomes simpler and more persuasive when you do this.

#5. Turned Yellow


Turned Yellow offers custom portraits in the Simpsons fashion. They are unique because, although selling only one item, it is produced and delivered via a print-on-demand service. This custom print-on-demand strategy can be a fantastic method to launch without having to invest money in inventory.

How To Create One Product Shopify Store

Let's assume you've discovered a product that sells well. To create One Product Shopify Store, follow these steps:

Step 1: Register with Shopify

Click Start free trial in the top right corner of the Shopify homepage. then adhere to the instructions to create an account.


Step 2. Add your  product

Go to the Shopify dashboard (i.e., after completing the account signup process. You can include your goods here:

Click the “Add Product” button if you produce the product yourself. Then you may enter the information for your product, including the title, description, image, price, shipping details, variant, etc.


If you are an intermediary and are using several sourcing and fulfillment applications, you can import products directly from these applications and the product information will automatically be loaded  onto your store.

For step-by-step instructions on how to add your products, check out this guide.

Step 3. Pick a theme

There are many lovely themes available in the Shopify Theme Store. Make sure the theme has all the features and areas you require before installing it. Use themes like EcomSolid, which have a simple design and ample room to display your product photographs and videos, for one-product storefronts.

Step 4: Make your store's important pages unique.

You can edit your pages using the theme editor dashboard after installing a theme.

The most crucial page on your website for a single product business is the home page. You should give visitors all the details they require about your product in this section. What do you sell? What attributes does it possess? What issues does it address? What is the cost? On the homepage, you must succinctly respond to each of these queries. To draw visitors in, highlight the images and videos of your most beautiful products here.

  • Product page: Since the majority of the product details are already displayed on the homepage, the product page is where you can again emphasize key characteristics and give more specific details like variations, delivery options, warranty policy, etc. To increase sales, you can display product bundles or an updated version of your product under the product description section.
  • Cart page: With a website for a single product, your cart page only needs to be basic and show the orders, let users change amounts, take them back to the product page, etc. Additionally, because getting clients to the checkout page is the major objective of this page, don't forget to include a powerful "Checkout" CTA button.
  • Checkout page: Your customers use the checkout page to enter their payment and shipping information. So keep it as simple as possible, don't distract the customer. Shopify already provides templates for this page, you just need to add a logo, change the colors or fonts to match your brand.
  • Checkout page: Your consumers enter their payment and shipping information on the checkout page. Therefore, keep it as simple as you can and avoid attracting their attention. For this page, Shopify already offers templates; all you need to do is customize them with your logo and brand's colors and fonts.

5. Complete the default settings.

You must complete a few general settings before opening your store, including:

  • Select a delivery method.
  • Finish configuring your taxes.
  • Create a payment gateway.
  • Purchase and add a customized domain
  • Return to your Shopify dashboard 

(i.e., and select Settings to complete these tasks.


Launch your store in step six.

You can ask some of your friends or family to test the website before you formally launch your store in order to uncover any flaws. Then announce to the world that a single product store is opening.


By focusing on just one product, you can bring out the strongest point of all the details that make the product so special. If customers are not distracted by many different products such as a department store, you can increase your marketing content, customer service, product quality, etc., and make you an expert in the market you follow. chase.

We hope that the 5 one-product Shopify store examples above motivate you to create your own unique product store and become a new trend leader!