How to Edit Your Shopify Order Confirmation Email?

technologhy
Dec 3, 2023
8m
Anna Pham
 Shopify Order Confirmation Email

When it comes to bringing your Shopify store to the next level, it is common to discover minor changes that enhance conversion rates, brand awareness, as well as loyalty.

Modifying your Shopify order confirmation email could seem insignificant, but even the smallest change in a paragraph, or rewriting to match your brand, can have a tremendous effect.

While the standard order confirmation email Shopify might be sufficient for some, customizing it to match your brand identity can significantly improve the client experience. This thorough tutorial will take you step by step through the process of updating your Shopify order confirmation email.

What is Shopify Order Confirmation Email?

Shopify makes it simple to send an automatic order email notification when a buyer orders from your website.

 Shopify Order Confirmation Email 1

The following information should be included in the email body:

  • Provide your consumer with proof that their Shopify order was received
  • As a type of receipt, contains information about the items in the order as well as the price.
  • Clarify their expectations for the next steps, such as when they should 
  • Receive a delivery confirmation email

But these are only the fundamentals. Because the checkout process is merely the beginning of a journey to nurture client loyalty, a clever business owner would additionally tailor a Shopify order confirmation email that goes beyond these transactional functions. The objective is to make sure every communication point counts.

Why Customize Your Order Confirmation Email?

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Before we dive into the technical intricacies, let's first explore why personalizing your order confirmation email is a critical way to improve the customer experience of your online company. A customized order confirmation email Shopify has various advantages for both you as the company owner and your clients. For example, it provides a chance to strengthen your brand identity and leave a lasting impact on your customers. By putting your brand's logo, colors, and font throughout the email, you guarantee a cohesive and comprehensive brand experience.

In addition, customized order confirmations can assist in decreasing buyer's remorse and instilling trust in your customers. By providing order details like as product names, quantities, prices, and delivery information, you give transparency and assure clients have an in-depth knowledge of their purchase.

Furthermore, modifying your order confirmation email enables you to incorporate personalized greetings or offers to your customers. This is an excellent method to express gratitude for what they bought and to promote repeat business. By personalizing the content of the email to each unique consumer, you may create a sense of exclusivity that makes them feel respected.

The Importance of Personalized Order Confirmations

Effective eCommerce strategies must include personalization as a crucial element. Personalization has the potential to greatly increase customer happiness and engagement with order confirmation emails. Comparing personalized emails versus generic ones, studies have revealed that the former has greater open and click-through rates.

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You can establish a feeling of exclusivity and appreciation for your consumer by calling them by name, remembering their order information, and providing tailored advice or special offers. Increased client loyalty and repeat business might result from creating this relationship through personalized order confirmations.

In addition to personalizing, order confirmation emails must be sent on time. Receiving a confirmation email as soon as a consumer places an order not only ensures them that the transaction was successful, but also establishes specific requirements for the delivery process. This active communication helps in the reduction of customer concerns and the development of trust in your brand.

How to edit the Shopify order confirmation email?

First, you have to access the order confirmation email templates in Shopify, which can be done in four simple steps:

Step 1: Navigate to the "Settings" tab in the Shopify admin.

Log in to your store's Shopify admin panel and navigate to the "Settings" option on the left side of the page.

Shopify Order Confirmation Email

Step 2: Choose "Notifications" from the drop-down menu.

Scroll down until you see the "Notifications" button toward the bottom of the list.

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Step 3: Navigate to the "Order Confirmation" section. 

It ought to be the list's first email variation. 

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Step 4: Click the "Edit code" button.

Look in the upper-right corner and select the green "Edit code" button.

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If you followed all of the procedures correctly, you should be directed to the email template builder. You can modify the subject line, email body, as well as basic formatting of the email there.

However, in order to edit comfortably, you need to be familiar with HTML. If you are familiar with HTML, the best way to personalize your order confirmation email is to format the text with the p >, b >, and u > tags. By using these tags, you can control the font style, size, color, and other elements of the text. 

This strategy gives you entire control over the visual appearance of the email, making sure it is consistent with the image and style of your business. However, the Shopify default edit template allows you to make a limited number of changes, which will not provide for a suitable Order Confirmation Email.

Tips for maximizing performance email order confirmation Shopify

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The Shopify order confirmation email is a wonderful opportunity to continue creating a strong relationship with your clients. Here are some pointers to ensure that your order confirmation email operates effectively:

#1. Keep it brief.

The client has just made an order and is likely looking forward to receiving their goods. They want to avoid sifting through a long email to obtain the information they require. Keep your email brief and to the point, emphasizing on the order's most important elements. This may include the purchase number, the items ordered, shipment details, and any applicable instructions.

#2. Make it eye-catching

Your Shopify order confirmation email ought to look visually appealing and in line with your brand. Use photos, colors, and formatting to keep your email interesting and easy to read. Keep your email design basic, with a clean and easy-to-read font. Avoid unrelated information and clutter that might deviate from the important elements.

#3. Include upsell possibilities

An order confirmation email Shopify is a great place to include a call-to-action (CTA) or product recommendations. You can take advantage of this opportunity to upsell extra items or services or to urge clients to follow your social media platforms. Ensure that your CTA is visible and that any suggested products are related to the customer's purchase.

#4. Personalize the email

Personalization is a wonderful technique to make the order confirmation email appear more unique and appealing. Use the name of the client in the email, and make sure the material is suited to their individual transaction. This will help to strengthen your relationship with the customer as well as make them feel appreciated.

How to turn off Shopify order confirmation email?

If you sell things online using Shopify, you might have observed that you receive an email each time a purchase is made. While this is useful for tracking sales, it can also be daunting if you receive a large number of orders. If you want to turn off Shopify confirmation email, please follow the procedures below. Please keep in mind that this will only prevent emails from being delivered to you and will not prevent orders from being placed.

Step 1. Navigate to the 'Settings' page in your Shopify account.

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Step 2. Locate the 'Order Confirmation' email in the 'Notifications' area and select 'Edit'.

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Step 3. In the email template editor, delete the content or make any necessary changes to disable the email.

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Step 4. Click on the “Save” button to save your changes.

Shopify should no longer send you order confirmation emails.

If removing the "Send order confirmation emails" feature does not stop the unwanted mailings, the next step is to alter your email address in your Shopify account settings. After that, make sure to save your modifications. Shopify should no longer send order confirmation emails to your previous email address as a result of this.

If altering your email address does not stop the spam emails, your final option is to contact Shopify's support team. They might be able to assist you in troubleshooting and resolving the problem.

Shopify Order Confirmation Email - FAQs

What is the purpose of the Shopify order confirmation email?

An order confirmation email is a valuable sales tool that informs customers that they purchased from a real company, that their order details and shipping address are right, and that they did not make a mistake by purchasing from a brand they've never heard of.

Is the order confirmation email a receipt?

In a similar way, an order confirmation is a transactional receipt that is most commonly used with online orders. It comprises of an email order confirmation delivered by the company that accepts a customer's order.

Is an order confirmation an indication that payment was received?

The order confirmation just displays how much money was paid for an order and is not intended to be used in accounting. You can see it as soon as you place an order. The structure of the order confirmation will change if items in the order were refunded, returned, or charged after the purchase was placed.

Is a confirmation email sent by Shopify?

Customers do receive critical purchase confirmation emails from Shopify. Many marketers, however, choose to send all of their email messages via third-party connectors.

Conclusion

In general, personalizing your order confirmation email is a straightforward but successful technique to improve the client experience. You can ensure that your email is on-brand, eye-catching, and possesses all of the important information by following the steps indicated in this article. With these suggestions, you'll be well on your way to providing your consumers with a memorable and good experience.