Shopify Promoting Tips for Instagram Marketers

Mar 17, 2023
Anna Pham


Instagram is a platform with so many acttive infleuncers, and marketers can’t afford to ignore it. With 800 million daily active users, Instagram is an excellent way for online shoppers to discover new products. As an eCommerce business owner, you can use Instagram to drive sales and encourage customers to purchase.

When customers like a product on social media, there is a possibility that they’ll choose your store to shop. However, promoting on social media isn’t always straightforward. We have created an extensive blog post on strategies social media marketers can employ to promote their Shopify store on Instagram. So let’s get into it!

How to Set Up Instagram Shopping for Your Shopify Store?


Shopify's Instagram marketing integration can be a great way to showcase products and reach customers on the popular social media platform. With Shopify marketing apps such as Instafeed, you can easily create a shoppable feed for products on Instagram. This feature allows customers to easily browse product content and click through to shop from the app without leaving the platform.

This feature benefits businesses by enabling customers to shop easily from their devices without leaving the app. It also targets potential customers with relevant content to their niche.

Additionally, you can include hashtags and niche-specific content in your posts to drive awareness and followers. This strategy will help enhance the visibility of your products and increase brand awareness.

Finally, remember to optimize your Shopify website for maximum engagement and conversions. Optimization will help customers find products they're interested in and make shopping on your platform a pleasant experience.

Step 1: Set up Facebook Channel in Your Shopify Store


Setting up a Facebook channel in your Shopify store is a great way to reach and engage with potential customers. In addition, you can create a shoppable Instagram account through Shopify's integration with Instagram, which allows you to feature products from your store on social media. Also, you can buy an existing account on Instagram that has these features using Social Tradia.

When customers shop online, they often use social media as their go-to platform for shopping reviews and product information. To showcase your product on social media, use effective content such as images and videos that showcase the product's functionality and appeal. Use targeting options to target potential customers based on demographics or behaviours, such as location or interest in specific products.

Additionally, utilize the social media platform's hashtags to promote your shop online.

Step 2: Create an Instagram Business Profile


To use Instagram marketing for your business, creating an Instagram business profile is essential. This strategy will allow you to link your existing profile to the new business profile and complete the profile with details such as your business name, contact information, and website URL. You can also upload a profile picture and a cover photo that matches your business brand. A bio about your business can help potential customers learn more about your business and mission. These steps will help you quickly and easily set up your Instagram marketing account and start promoting your products or services online.

Step 3:Turn on Instagram Shopify and Set Your Products on Sale


Instagram is a social media platform that allows users to post photos and videos that can instantly be shared with followers online. With the Shopify Instagram integration, shopkeepers can promote products on Instagram. To do this, they must use relevant images and hashtags to attract potential customers. In addition, they must also engage with followers by replying to their comments and directing followers to their website with a discount code. Besides, email marketing, SMS marketing, and the shop's online store can help gain maximum customer engagement and conversions.

In-N-Out burgers posted about their shoes on Instagram and provided a link to their website for interested followers. This method allowed potential customers to explore the brand's range of products online easily. Overall, shopkeepers can use Instagram shopping to promote their products and increase visibility online without spending much money or time.

Step 4: Add Products to Your Instagram Posts


Adding product tags to your Instagram posts is a great way to help customers search for products using Shopify. You should include the product name, brand, description, and price. You can also have product photos and a caption with Additional content for your post, including images and captions allowing customers to view product details without leaving the platform.

You can also use Shopify to help merchants incorporate a seamless shopping experience on social media platforms like Instagram. This process could include setting up an Instagram shop with product detail pages, collections, and transaction support. In addition, by utilizing Shopify's marketing tools and social media management software, you can post content relevant to your niche and target audience whenever you post new products on social media.

Step 5: Create Instagram Stories

Instagram Stories are a great way to post short-lived photos and videos with followers. For example, you can post an image or video for 24 hours and add words and stickers on top of the image or video. You can also link your stories for better engagement with your brand.

It’s crucial to create Stories that are "raw" and not too polished because they should be engaging and interesting to followers. Creating Stories that focus on humour, exciting content, or aesthetically pleasing content will help ensure your Stories stand out. It’s also good to post regular updates in your Stories.

Make the most of influencers


Shopify marketers can benefit from working with influencers on Instagram. Influencers have large followings and can help boost brand awareness and credibility. They also provide valuable insights regarding product preferences, buying habits, and brand awareness.

When working with an influencer, brands should provide content and captions to post on social media, which will help them to create engaging content that followers want to see. Before partnering with influencers, conducting market research and identifying potential influencers is vital.

Popular influencers are expensive, so targeting mid-tier influencers with sizable followers is best. That's likely to generate positive results. It's essential to monitor the success of influencer partnerships by tracking key metrics and KPIs.

Use your Instagram feed to drive engagement, not a sale

-Create engaging content for your followers- Create unique content relevant to your audience, and providing value will help you build a rapport with customers and strengthen brand awareness.

-Use trending hashtags- Use hashtags relevant to the content you are posting but on a broader scale, such as #travel, #foodie, and so on. This method will help your content gain visibility and reach a target audience.

-Connect with influencers- Connect with influencers to gain exposure and increase brand awareness. Influencers can be individuals or agencies who have large social media followers. They can promote your brand by posting content on social media that can help increase awareness and lead to more customers visiting your website or Shopify store.

-Provide genuine reviews- Create engaging content that customers find valuable and helpful, such as blog posts or product reviews. Also, organically provide customer testimonials without being forced or paid, and encourage customers to post positive reviews on social media platforms, which can increase brand visibility and sales.

-Ensure content is reviewed- Ensure that your content is reviewed before it is posted online. You have to make sure the content is high quality and accurate. It will also help customers feel confident in purchasing products from your store online

The above tips can help you create effective social media marketing strategies for your Shopify store on Instagram.

Don’t forget to use the Instagram Stories function


-Instagram stories are a popular feature allowing users to share short-lived photos and videos with their followers that last 24 hours.

- Brands can use stories to share fun behind-the-scenes sneak peeks and action shots from physical locations, connecting users to the humanity in the brand.

- Using stories, brands can create engaging, humorous, and visually appealing content. This content is effective because it draws attention and leads to more engagement with the brand on Instagram.

- To make your stories pop, focus on creating engaging content that is meaningful to your audience. Utilizing stories as part of your marketing strategy can help your audience organically connect with your brand.

- Ensure you have a plan for creating content for stories ahead of time so you can utilize this feature in your marketing mix effectively. By incorporating stories into your marketing efforts, you can improve user retention and build awareness of your brand among followers.

Create a shoppable Instagram feed

- Shopify merchants can use the Shopify Instagram integration to promote their products on Instagram. This way, customers can shop from the app and view product previews in-store. In addition, through the integration, customers can shop for products on the app and receive real-time product updates.

- Utilizing an app such as Instafeed can help to integrate Instagram with a Shopify storefront and create a shoppable feed. The app allows customers to browse Instagram posts and Shop for products in one place.

- Utilizing relevant hashtags and size-appropriate images for products can help to increase brand awareness. In addition to posting regular product photos, merchants should post content related to their products. This way, customers will be more likely to engage with their posts and click on product links.

- Creating engaging posts and utilizing strategic targeting can help to drive sales directly to Shopify stores. For example, through social media marketing, merchants can target potential customers with ads relevant to their interests and geographies. This way, customers are more likely to engage with the ads and click on product links.

- Utilizing email, social media, SMS, and website marketing channels can also help to increase engagement and conversions. Businesses can build brand awareness among potential customers by posting content on social media platforms. Through email marketing, merchants can nurture customer relationships by sending marketing messages that showcase product features and benefits. 

Shopify merchants can use the Shopify Instagram integration to promote their products on Instagram.

Don’t forget your bio

- Shopify merchants should add a relevant bio to their Instagram account to help customers understand their brand. In addition, a bio can be a great way to introduce your business and showcase your products and services.

- Make sure to keep content original, neat and impressive on social media platforms so you can gain visibility and attract more followers.

- Use relevant hashtags to make your content findable so customers can find the content you post online easily and quickly.

- Additionally, Shopify merchants should provide exclusive content on social media platforms to encourage customers to follow them on Instagram. This method will help them build brand awareness and increase followership.


With a well-optimized profile and business page, you’re already on your way to a successful Instagram marketing campaign that utilizes Instagram stories and Shopify product tagging. The next step is using influencer marketing to help boost your brand awareness and product visibility. Finally, you can create a shoppable feed with product tagging and hashtags to encourage customers to make online purchases while creating an aesthetically-pleasing feed to entice followers to keep scrolling. If you’re new to social media marketing or want more tips, check out our blog for more helpful information.