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Customer trust has always been a critical factor in determining whether a business succeeds or fails in eCommerce. It can aid in the development of your company’s long-term growth. As a result, you must take it seriously, beginning with the use of trust badges to reassure your customers.
What are trust badges, exactly? Is it true that trust badges help to enhance conversion rates? And what are the many kind of badges you may put on your store? I hope the article is useful in demonstrating the solution.
Trust badges are usually company insignia or logos, or services that have been added to your website. You can get the trust badge from your hosting business, payment processors, third parties, or SSL certificate.
Normally, the trust badges can usually be found on the homepage, the checkout page, or a landing page, so customers can be easy to see the credibility of a your store.
It definitively to say that the trust badges come from the can help to increase the believe from customers. These trust badges let website visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Because the trust seal company has agreed to place their badge on your website, customers will know that all the processes taking place are safe and secure.
Customers are confident to make the buying decision, so the consequence is increasing the conversion rate on your store.
The conversion rate is the number of conversions divided by the total number of visitors. Your store gets high conversion rate means Your store get more sales with the same amount of traffic.
In this article, I’d like to mention about five main types of trust badges that you can add to your website. They have different meanings and using purposes. Please read on to get the overview about them.
The most significant of the five sorts of trust badges is the safe checkout badge. The check-out badge can be obtained from the firm that issues the SSL (Secure Socket Layer) certificate, such as Symantec, PayPal, or Cloudflare,... When your store displays this badge, it indicates that the internet connection and the data being exchanged are secure.
When customers make a purchase and check out on your store, the safe checkout logo might make them feel safer. It’s a strategy for gaining clients’ trust. As a result, the conversion rate increases.
These badges can be shown alongside the “Add To Cart” buttons as well as on your checkout page. To have the intended effect, the badges must be visible.
Shopify is one more example of an increasingly recognizable SSL provider. You will automatically receive integrated SSL certificates when create your Shopify store. Let try to build a Shopify store today!
Showing the payment icons on your store is another way which can help you increase the conversion rate. They can be Mastercard, Visa, or PayPal badges,… Both of them are safe payment gates.
The payment badges make customers feel familiar for making the payment. Actually, no one like to pay with a strange method. Therefore, with these payment logos, you boost the level of trust in your website.
You can place these buttons in the footer of your website, and you can also have them listed on your payment page.
The third-party endorsement badges show your business is credible. They are the signals of reviews process, that means online customers can trust your online store.
The Better Business Bureau Accredited Business, Google Customer Review badges, and Google trust store are three standing out example for that type of badge. Amazon Best Seller is another options which show online customer experience on your store that helps a lot.
The third-party badges are displayed in the footer of the web page and are usually displayed a little more conspicuous than the accepted payment badges.
This is the most effective trust badge that you need to add on your store. It virtually eliminates the fear and perceived risk of purchasing a goods or service online.
There are many logos on the internet that you can download. You can create the money-back guarantee logo to fit your store design also. Normally, this badge should be in the same places as your Safe Checkout Badge — near the Add To Cart button and the Checkout button.
Another trust badge that you can put on your site is the Free shipping badge. Like Money-back guarantee badge, this badge can built trust from your customers.
You can create a logo for yourself, or download this badge from the internet. You can show this badge anywhere on your site, from homepage to checkout page.
Try displaying trust badges on your online store today to see a boost in sales and conversions. Your investment will be rewarded with a long-term increase in revenue.
