When customers receive messages that truly resonate with them, they are more likely to engage with your brand and stay loyal over time. By using segmentation strategically, you can transform your email campaigns from simple promotional pushes into meaningful conversations that build trust and retention.

This article explores the comparisons between personalization and privacy, the paradox they create, and strategies businesses can use to achieve harmony.

The three most common types of reviews are text, photo, and video reviews. Each plays a different role in the buyer’s journey, and understanding their strengths will help you decide where to focus your efforts. Let’s explore in detail.