We’ll break down the five most critical metrics every store owner should track weekly, explaining why they matter, how to measure them, and how to interpret their trends. These metrics form the foundation for any data-driven eCommerce strategy—whether you’re running a Shopify, WooCommerce, or custom-built store.

A fashion shopper searching for the perfect jacket has different expectations than someone buying a new smartphone or a skincare serum. The placement of reviews—whether on product pages, category pages, or highlighted banners—can significantly influence trust and conversions. 

In this article, we’ll break down what social proof is, why reviews are so powerful, how businesses can use them strategically, and the common mistakes to avoid. Along the way, we’ll highlight how tools like Ryviu can make reviews work harder for your store.

How is AI-based content curation changing the approach to working with reviews? How can these processes be properly integrated into a marketing strategy? What content curation tools can help businesses increase conversion rates?