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Earning backlinks for product pages is one of the most difficult, but also most impactful, SEO challenges in eCommerce. Unlike blog posts, guides, or research-based content that naturally attract citations, product pages often struggle to earn links because they appear commercial, temporary, or lacking in informational value. However, with a strategic and thoughtful approach, you can turn these pages into strong link magnets.
To help you achieve that, this guide walks you step-by-step through proven methods, enhanced with clear transitions that explain why each strategy matters, how it fits into the bigger picture, and what actions you should take next.
Before diving into detailed strategies, it’s helpful to understand the main obstacles. This foundation makes the solutions more meaningful and sets the right expectations.
Many websites hesitate to link to product pages because:
Recognizing these challenges reveals why a more intentional, creative approach is required. Instead of relying on passive link earning, you must proactively shape your product pages into link-worthy assets.
To earn backlinks, you first need product pages that deserve them. Many stores overlook this foundational step, but it sets the stage for every outreach and PR tactic that follows. So, before thinking about who will link to you, start by upgrading the content they might link to.
Rather than repeating manufacturer text, rewrite descriptions to include:
By adding richer context, your page becomes a more helpful resource, one that writers feel comfortable referencing.
Next, consider how visuals influence linkability. High-quality media makes your product easier to understand and more appealing to cite. You can add:
Because visuals provide clarity that words alone cannot, creators often link to pages with strong multimedia assets.
To make your product pages even more informative, you can incorporate:
These micro-guides make your page more than a listing, but they make it a knowledge hub.
UGC adds credibility and depth:
This content adds authenticity and improves trust signals for both customers and potential linkers.
Once your product page becomes a resource, not just a sales page, it becomes much easier to promote naturally. With this foundation set, we can now transition into outreach-oriented strategies that build on the strength of your upgraded content.
Now that your product pages are stronger, the next step is getting them in front of editors, writers, and journalists. This is where digital PR becomes incredibly powerful. Instead of waiting for others to stumble upon your product, you actively position it as newsworthy, helpful, or relevant.
Instead of simply asking for a feature, consider the broader story. Writers respond far better to insights, trends, or timely topics. For instance, you can pitch:
This approach makes your pitch feel useful rather than promotional.
To make your PR efforts even more effective, look for content formats where product links are expected, such as:
These articles require product links, making them natural targets.
When journalists request quotes or product recommendations, responding gives you a direct path to earning high-authority backlinks. These platforms are built specifically for credible contributions, meaning the link placements are genuine and editorially earned.
Industry awards often come with their own backlinks. They also boost trust and encourage blogs to reference your product more frequently.
Digital PR helps bridge the gap between your product and the writers who can amplify it. Once PR efforts begin generating exposure, backlinks often follow, especially from articles where readers expect to click through to product pages.
After building press momentum, another natural extension is product seeding. Reviewers and influencers create content that is inherently product-focused, which means linking to your product page makes perfect sense for their readers.
A thoughtful outreach message might include:
When influencers see you understand their audience, they’re much more likely to participate.
Instead of mass emailing, target:
Quality matters far more than volume here.
The more comprehensive their review is, the more natural it becomes for them to link to your product page.
Reviewers need continuous content, and your product becomes part of their storytelling. This makes your link both natural and contextually relevant.
At this point, you have multiple ways to earn direct backlinks. But what if some sites still refuse to link to product pages? That’s where linkable assets become invaluable. Instead of targeting your product page directly, you attract links to educational pages—and then transfer authority internally.
Some of the best linkable assets include:
These assets naturally attract backlinks because they are educational, evergreen, and referential.
Once these pages begin earning backlinks, you can:
This technique distributes link equity to your commercial URLs while maintaining a natural user flow.
This method allows you to build a sustainable link pipeline, even in industries where direct product page backlinks are rare.
Visual assets hold enormous link-earning potential because content creators often need visuals to support their explanations. By giving them high-quality materials, you encourage natural citations.
Examples include:
Instead of waiting for discovery, you can:
Visuals travel faster than text. As more blogs embed your images, backlinks accumulate, and many of them go directly to your product page or landing page.
Before diving into complex tactics, it’s always smart to examine resources you already have. Your existing partnerships may be a hidden goldmine of backlink opportunities.
Manufacturers, suppliers, and partner brands often maintain:
These pages typically allow direct links to your product or category pages.
Many industries maintain member directories that list:
This is an easy way to gain trustworthy backlinks.
Partner links are legitimate, highly relevant, and often high-authority. They strengthen your backlink profile without requiring extensive outreach.
If you offer promotions, coupon sites can deliver both backlinks and traffic, especially during peak seasons.
Focusing on reputable sites helps you avoid spammy directories. Make sure each listing:
These platforms rank well on search engines and drive strong referral traffic. Combined with a high-quality product page, they reinforce your brand’s credibility.
Gift guides are one of the easiest and most natural ways to earn product backlinks. They are published constantly and require product links to complete the content.
Editors plan gift guides months in advance, so early outreach increases your chances dramatically.
Include:
This saves editors time and increases acceptance.
Gift guides attract large audiences and often stay live for years, generating continual backlink value.
Affiliates are already motivated to promote your products, but many don’t know how to create search-friendly link structures.
Provide:
When affiliates link correctly, you gain dozens—or even hundreds—of additional contextual links that directly support your product pages.
Lastly, one of the easiest ways to earn backlinks is to convert mentions you already have into actual links.
Look for articles where:
But no link is provided.
Let the editor know:
Since they already mentioned you, adding a link is usually a quick fix for them.
These are the lowest-effort backlinks you can earn because the relationship is already established.
Earning backlinks to product pages requires a balance of upgraded content, strategic promotion, well-timed outreach, and ongoing optimization. When you approach link building holistically, strengthening the page itself, widening your visibility, and building relationships, you create an ecosystem where links flow more naturally.
