How to Prepare Your Store for Black Friday & Cyber Monday?
Alice Pham
October 21, 2025
Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, offering a golden opportunity for eCommerce brands to skyrocket their sales, attract new shoppers, and strengthen customer loyalty. To make the most of these high-traffic days, you need to prepare your store strategically and ensure everything, from your website speed to your marketing campaigns, is ready to perform. Below are essential steps to help you prepare your online store for a profitable BFCM season.